Sugoi Performance Apparel
, a brand of Dorel Industries
(owner of Cannondale, GT, Mongoose, Schwinn, Caloi and Sugoi), today announced the acquisition of mountain bike and lifestyle apparel brand Sombrio
. The purchase price was not disclosed.
Dave Watson, Sombrio founder and Canadian North Shore pioneer is enthused about the potential of Sombrio’s next chapter. “I welcome the opportunity this acquisition creates as well as the boost Sombrio will see in future products and improving relationships in our market. I’m thrilled to lead the charge on the growth of Sombrio alongside a new team.”
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