Continuing in the spirit of adventure, Blackburn announces its fourth installation in its “Out There” Ranger program, opening up applications to all cyclists.
Blackburn will be recruiting 6 new brand ambassadors for 2016. Nicknamed “Rangers,” these ambassadors will be the ultimate testers of Blackburn products, while supporting and promoting the core culture that Blackburn thoroughly believes and embodies. The program will continue to feature two of the most iconic cycling routes, the people who ride them, and the uncommon adventures they have along the way. The Pacific Coast Highway and the Great Divide Route will continue to serve as the pages that the Blackburn ambassadors will write their adventures upon.
“We know that there is a great story around every corner once you are on your bike, and we want to be a part of that again,” said Robin Sansom, Blackburn brand manager. “Enabling adventure through design and innovation was the reason that Jim Blackburn started the company 40 years ago.”
How to Become a Ranger:
In order to become a Ranger, be prepared to inform Blackburn by presenting your best experience on a bike, or why you want to ride from Canada to Mexico.
Step 1 – Inform:
Tell us about yourself. Aside from the usual application information, be prepared to describe your best experience on a bike, or why you want to ride from Canada to Mexico. What else have you got? Are you going to surf every spot along the coast, ride with a long lost friend, advocate for a cause, or navigate by the stars only? We will give you plenty of space to tell your story.
Step 2 – Show and Tell:
Upload a short video to YouTube using the hashtag #beablackburnranger2016 that embodies who you are and showcases what will make you stand out as a Ranger. Make sure the video is specific to Blackburn and have your video URL ready when applying.
Step 3 – Share your Adventure:
After submitting your application, get your friends, family, and community members to endorse you via social media. We will give you a photo to post, and leave it up to you to get your people to cheer you on by liking, reposting and tagging with #beablackburnranger2016 and @blackburndesign.
Deadline for submission is February 14, 2016.
For more information on the Blackburn Rangers and the “Out There” program, visit: https://www.