Absa Cape Epic Partners Up With Zwift, the World’s Largest Multiplayer Online Cycling Platform

Absa Cape Epic Partners Up With Zwift, the World’s Largest Multiplayer Online Cycling Platform

Information provided by Absa Cape Epic

The Absa Cape Epic is proud to announce a renewed partnership with the world’s largest multiplayer online training and racing platform, Zwift, that builds on the successful relationship that was developed in 2019.
Historically, Zwift may have been perceived to be a ‘roadie brand’. Recently though, Zwift has expanded on their commitment to off-road cyclists with a recent game expansion containing a selection of new training plans as well as in-game equipment. Amongst the plans is the aptly dubbed ‘Dirt Destroyer’. This plan is designed for intermediate riders looking to improve their mountain bike specific strengths through repeated surges far over threshold to increase anaerobic capacity and grow their peak pedal torque to conquer even the toughest climbs of the Absa Cape Epic. A more advanced training plan targeting cross country cyclists is set to be added early in 2020.
Zwift’s focus for the 2020 Absa Cape Epic will be to build a brand-new online Absa Cape Epic community, bringing all competitors from across the globe together within the platform. With nearly half of the Absa Cape Epic riders hailing from countries other than South Africa, and a large percentage of those teaming up with partners not located in the same region or country, the benefit of being able to prepare together via the Zwift community is undoubtedly beneficial for all.
Kevin Vermaak, Founder of the Absa Cape Epic, called upon Zwift in his preparation for the 2019 Absa Cape Epic as his partner was living in Costa Rica, some 11,000 kilometers away. “Zwift is phenomenal – it allowed Andrew and me to bridge the gap in both our fitness levels and geographical location. With Zwift’s recent introduction of mountain biking-specific offerings, I suspect that there will be many more teams lining up at the 2020 Absa Cape Epic Prologue as cohesive units than ever before.”

 

Beginning in February 2020, Zwift will once again be giving back to the online community by offering specific group workouts that will assist in developing the required fitness levels for the Absa Cape Epic. These workouts will be led by some of the world’s most recognized mountain bikers and riders of all levels are welcome to join in, provided they have an active Zwift membership.

The benefits of Zwift don’t end once the 2020 Absa Cape Epic begins; all registered riders are encouraged to enter Zwift’s competition to join Team Zwift and receive unrivaled support for every leg of their Absa Cape Epic journey.
The prize includes everything from mentorship from SCOTT-SRAM Professional Athletes Nino Schurter and Lars Forster, to eyewear, branded Zwift kit, coaching from a world-renowned coach, complete Zwift home installs, to top of the range mountain bikes, and much more!
“I’m delighted that we have landed a long-term partnership with the Absa Cape Epic, building on the tremendous success of our partnership for the 2019 event. I look forward to welcoming in many of the participants signed up for the 2020 event into our online community, and wish them the very best in their preparations.” Eric Min, Zwift CEO and Co-Founder.

 


About

The Absa Cape Epic is the world’s premier mountain bike stage race. The route changes every year, leading aspiring amateur and professional mountain bikers from around the world through roughly 700km of unspoilt scenery and 15 000m of accumulated climbing, over some of the most magnificent mountain passes in Western Cape in South Africa.  The Absa Cape Epic is the most televised mountain bike stage race in the world and the only eight-day mountain bike stage race classed as hors catégorie by the Union Cycliste Internationale (UCI). This official UCI status makes it a highlight on the professional racer’s calendar. The Absa Cape Epic also attracts aspiring amateur riders wanting to test themselves against the best. It is a full-service race, meaning that everything is taken care of from the start – all riders need to think about is riding.
In 2016, the Cape Epic PTY (ltd) was acquired by the IRONMAN group, part of the Wanda Sport holding company and the race is now the pinnacle event of the Epic Series, which includes the Swiss Epic in Switzerland and The Pioneer, fuelled by Nutri-Grain in New Zealand.

 


THERE ARE SO MANY WAYS TO GET MOUNTAIN BIKE ACTION

Mountain Bike Action is a monthly magazine devoted to all things mountain biking (yes, that’s 12 times a year because we never take a month off of mountain biking). It has been around since 1986 and we’re still having fun. Start a subscription by clicking here or calling (800) 767-0345.

Available from the Apple Newsstand for reading on your iPad, iPhone or iPod Touch.

Subscribe Here

Absa Cape Epicnew productsNEWStop storiesvideoZwift