ABSA EXTENDS LONG-STANDING SPONSORSHIP OF CAPE EPIC
Absa has contracted to be the race's sponsor for three more years
Absa Cape Epic Press Release For Immediate Distribution
Since 2006, the Untamed African MTB Race, the Absa Cape Epic, has boasted Absa as a title sponsor.
In Absa’s deep history of involvement with sports and sporting events in Africa, the 16-year-long sponsorship of the Absa Cape Epic has been one of the Absa Group’s longest-standing relationships. It has been, without doubt, one of Absa’s most beneficial due to the event’s global attraction and reach, and the dedication to bettering the South African economy through boosting tourism and creating employment in local markets and sectors.
Today, the Absa Cape Epic is proud to announce that Absa has committed to sponsoring the event until 2024.
“Absa is a critical part of our DNA. The relationship between Absa and the Absa Cape Epic is rooted in trust and it has galvanized the event’s reputation as the world’s premier mountain bike stage race,” explained Kevin Vermaak Absa Cape Epic Founder. “Since inception, we’ve strived to offer a world-class experience to teams from across the world. In 2006, when Absa became the title sponsor of the event, the increased support from a world-leading bank enabled us to achieve even greater heights.”
“While the global economy in general, and the events industry in particular, suffered through the Covid-19 pandemic, Absa stood with us through it all,” continued Vermaak. “Innovation is in our blood, so is it in that of Absa; at the 2021 Absa Cape Epic, which took place in the height of the pandemic, the Absa team developed and delivered race-defining rider experience elements that will be talking points for years to come. I look forward to us forging the path ahead together, by hosting globally recognized events that set the standard for mountain biking.”
“We are excited to announce our 3-year extension as title sponsor of the Absa Cape Epic. As a purpose-led African bank, we hope that through our continued investment in this world-class event, we can bring new possibilities to life for every rider, the volunteers, and the communities impacted by the race,” said Geoffrey Lee, Managing Executive Absa Secured Lending. “Absa and the Cape Epic are partners that have found common ground in mountain biking and a relationship that is strengthened by unfailing commitment, tenacity, and dedication.
All partnerships are grounded in two parties coming together to serve a purpose and to support each other; that’s exactly what the partnership between Absa and the Absa Cape Epic is all about. Our deep commitment to the African continent is mirrored in the values of the Absa Cape Epic, in the way that the event is approached, and how this beautiful country is showcased to the world. That’s exactly what appeals to us as a bank and we have a term for it, ‘Africanacity’.
Bringing the Absa Cape Epic back onto the calendar in October was a fantastic demonstration of how we can get things done and show what Africa is all about and I am excited about this extended partnership!”
The 2022 Absa Cape Epic route has been unveiled, and teams will face 657 kilometres of Untamed terrain and be required to scale a mammoth 17,250 meters of climbing between Lourensford Wine Estate and the Absa Cape Epic finish line at Val de Vie Estate. To view the 2022 route, please click here.
About The Absa Cape Epic
The Absa Cape Epic is the world’s premier mountain bike stage race. The route changes every year, leading aspiring amateur and professional mountain bikers from around the world through 650 Untamed kilometers of unspoilt scenery and up 15500m of vertical ascent.
The Absa Cape Epic is the most televised mountain bike race in the world and classed as UCI Mountain Bike Marathon Series (SSR) by the Union Cycliste Internationale (UCI); this official UCI status makes it a highlight on the professional racer’s calendar. The Absa Cape Epic also attracts aspiring amateur riders wanting to test themselves against the best. It is a full-service race, meaning that everything is taken care of from the start – all riders need to think about is riding.
In 2016 the Cape Epic PTY (ltd) was acquired by the IRONMAN group and is now the pinnacle event of the Epic Series which includes the Swiss Epic in Switzerland and 4Islands MTB Stage Race Croatia.
About The IRONMAN Group
The IRONMAN Group operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, the IRONMAN® Virtual Racing™ (VR™) Series, 5150™ Triathlon Series, the Rock ‘n’ Roll Marathon Series®, the Rock ‘n’ Roll Virtual Running™ Series, IRONKIDS®, ITU World Triathlon Series, premier running events including the Standard Chartered Singapore Marathon™ and The Sun-Herald City2Surf® presented by Westpac, Ultra-Trail® World Tour events including Tarawera Ultra and Ultra-Trail Australia™, mountain bike races including the Absa Cape Epic®, road cycling events, and other multisport races. The IRONMAN Group is the largest operator of mass participation sports in the world and provides more than a million participants annually the benefits of endurance sports through the company’s vast offerings. Since the inception of the iconic IRONMAN® brand and its first event in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines around the world. Beginning as a single race, The IRONMAN Group has grown to become a global sensation with hundreds of events across 55+ countries. The IRONMAN Group is owned by Advance, a private, family-owned business. For more information, visit www.ironman.comAbout Advance
Advance is a private, family-held business that owns and invests in companies across media, entertainment, technology, communications, education, and other promising growth sectors. Our mission is to build the value of our companies over the long term by fostering growth and innovation. Advance’s portfolio includes Condé Nast, Advance Local, Stage Entertainment, The IRONMAN Group, American City Business Journals, Leaders Group, Turnitin, 1010data and Pop. Together these operating companies employ more than 17,000 people in 29 countries. Advance is also among the largest shareholders in Charter Communications, Discovery, and Reddit. For more information visit www.advance.com.
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