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What in the world is fork offset?

Fork Offset Explained by Chris Cocalis Over the past year or two, we’ve heard companies advertise about the short offset forks used on their bikes, claiming to enhance cornering performance. So, what exactly is a short offset fork? We decided to reach out to Pivot CEO and Founder, Chris Cocalis to see what in the […]

Hard Tales: How to Start Your Own Bike Shop

We asked Rich Bartlett, the founder of Block Bikes in Lancaster, California, if he could share some of his thoughts on what it takes to start a bike shop. As brick-and-mortar bicycle shops seem to become more and more obsolete, the need to be a true destination is more important than ever. The key elements […]