New clothing for cooler temperatures

Press Release, Old Fort, N.C., Nov. 7, 2022

Kitsbow Cycling Apparel announces today another variation of the venerable Icon Flannel Shirt. From the blueprints of Kitsbow’s classic Pendleton Wool® Icon, the Hybrid Icon Shirt purposely adds an additional layer of durable, wind-blocking, water- and abrasion-resistant fabric right where you need it most – across the chest and shoulders.

“We’ve received a number of requests for an Icon with this capability,” explained David Billstrom, one of the leaders at employee-owned Kitsbow. “Our product team thinks this will be the hardest-working Icon yet!”

The performance flannel to last a lifetime, the Icon Shirt is designed to be the best-fitting, best-looking wool shirt you will ever own. The fabric placement in the Hybrid Icon is designed to take the shirt into even more rugged and hardworking endeavors.

The proven comfort and fit of the Icon Shirt’s vented gussets mean this shirt never binds across the back of your shoulders while you ride, cut firewood, or type a keyboard.

The front snaps and rear vents equip you to easily adjust the temperature in warmer or cooler conditions throughout the day. And now, an added layer of 4-way stretch nylon twill to the chest and shoulders provides additional wind-blocking warmth and durability.

Wool gussets at the underarm ensure all the moisture-wicking and odor protection of our classic wool Icons. The Hybrid Icon Shirt is offered in two fits for men (Signature Fit and Relaxed Athletic Fit) and a single fit for women (Icon Shirt for Women). The Signature Fit features fitted shoulders and a fitted torso. It is slimmer to the body and is a more traditional true-to-size garment. The Icon Shirt for Women is designed with the female frame in mind to enhance the body shape, with room in the chest and hips. The Relaxed Athletic Fit often selected by men is cut with more room in the shoulders and chest allowing for a wide range of motion and a moderately tailored look. It’s great for layering and for the shirt jacket look.

The Icon for Women, Signature Fit, and Relaxed Athletic Fit are all offered in three lengths: Regular,
Tall, and Short.

All four fits are available in sizes XS-XXL. The Kitsbow Customer Experience Team
is always happy to help you find the right fit, just send them an email or hop into a Chat window in
the Kitsbow store. Made to Order means you get the exact size and fit for your body, as we make
each shirt just for you.

Finally, if you’re interested in the Hybrid Icon Shirt, or any Kitsbow Made to Order products as a
gift for yourself or another during this holiday season, do not delay. Made to Order means that
we have a maximum daily capacity, and as the holidays approach, that capacity will be
consumed – in the Made to Order universe, the early bird gets the worm!

About Kitsbow
Kitsbow was established in California 10 years ago, with each detail of our apparel vetted for
quality and style. The clothes are also exceedingly durable, which means they last longer, and that
the negative impact of production is minimized. Relocating to Old Fort, North Carolina in 2019,
Kitsbow committed to a Just in Time manufacturing model, minimizing waste and maximizing
flexibility to serve the customer. Kitsbow clothing (except for gloves and socks) is sewn in the USA
from both domestic and imported material, and all Kitsbow products are packaged and shipped
using compostable packaging that’s ready to return to the Earth in your own garden.
In 2022, Kitsbow employees purchased the company from the original investors and rebooted as
an employee-owned public benefit corporation, and has started the process to become a certified
B Corp. Kitsbow also is a Bicycle Friendly Business, designated at the highest level (Platinum) by
The League of American Bicyclists. For additional information, please visit

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