BOLLÉ INTRODUCES FEATURE-RICH MOUNTAIN BIKE HELMET

BOLLÉ INTRODUCES FEATURE-RICH MOUNTAIN BIKE HELMET Trackdown is Flagship of an Expanded Collection of Products for Off-Road Riders

PARIS, FRANCE & OVERLAND PARK, Kansas – September, 2017 – Trackdown, the first Bollé helmet designed from the ground up specifically for the demands of mountain biking, is outfitted with category-leading safety technologies and a long list of unique features.

Trackdown uses the AViD liner system, a technology recently developed for the company’s snow helmets. This new construction technique is optimized with interior ventilation channels that – in addition to providing excellent airflow – decrease weight and make the EPS at the top of the helmet behave like a lower density material. The result is a lighter, more comfortable helmet with balanced performance across a range of impacts. Models available with the MIPS system are intended to provide an additional extra measure of protection against some rotational motion of the brain from certain angled impact forces.

Adaptable to a truly all-weather helmet, Trackdown has a vent cap and an optional winter liner to manage airflow and rain infiltration. Standard features include: adjustable visor positioning, CLICK TO FITTM 360̊ retention system, and the security and convenience of Bollé’s exclusive Sunglass Garage. Trackdown models are available in small (52-55 CM), medium (54-58 CM) and large (58-62 CM).

Spanning the gap between Bollé’s tech-driven Performance and casual Lifestyle collections, the Outdoor collection is home to the brand’s eyewear for mountain biking. Sunglasses in the outdoor collection include new-for-2018 models Kayman, Ibex and Heron.

Built for the demands of off-road riding and other challenging outside sports, Kayman, Ibex and Heron feature burly frame designs, authentic materials and a host of available features, including: polarized lenses, anti-fog treatment, and Thermogrip temples and nose pads. Kayman, Ibex, Heron and most other Bollé sunglasses are RX-able with the B-Thin prescription program.

All new models will be available at retail in the early spring of 2018. The Trackdown MIPS and Trackdown models are priced at $169.00 and $139.00, respectively. Outdoor collection models range from $69.00 to $99.00, depending on lens types. All Bollé helmets and sunglasses are offered in a number of colors.

For more information about Bollé, go to www.bolle.com.

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