USWE Creates The “Ride It Out Foundation”


News release

USWE is a company of active people. Right now the expectations, dreams and goals for the coming season are put on hold. The Covid-19 (coronavirus) has taken us all by surprise and it’s affecting the whole society. Besides the negative health effects, where people are getting sick and some are also dying… Many people are now also losing their jobs and income because of this “new kind of recession”. In our area, we can see a devastating effect on events and event organizers. Events are cancelled in all the USWE sports arenas. MTB, Trail Running, Motosports and Winter Sports.

We are all just waiting… It feels like we really don’t know what we are waiting for, or for how long? We are just put on hold, and so are our dreams.

Sports events play a very important role in USWE and the sports community. The events support our way of living. Here we meet and hang out. But most importantly, we often set a goal with our training to reach for at the next event.


We feel for the event organizers. The coronavirus forced them to stop their businesses from one day to another. They can’t do business anymore. Most of these event companies are small companies or family businesses and associations. Their main objective is to provide the best experience they can, for all of us. This is pretty much like our company…

So, we at USWE put our heads together at the office. What can we do right now, to support the event organizations within the sports we operate within? We want these events to be able to survive and continue to be a part of our active lifestyle.

USWE will, therefore, start the RIDE IT OUT FOUNDATION to support local sports event organizers in the US, where we’ll donate $10 for every hydration backpack sold at our official US online store (

We can’t meet you guys at the events right now, but we can still provide you with ”kick-ass” products by online-delivery.

We start our donations for every hydration pack sold on the 19th of March and plan to keep the foundation supported with our online backpack sales until further notice.


All event organizers are welcome to send in their application to us. No matter if you’re big or small, everyone is welcome. What’s important is that your event is taken place in the US and within our focus categories (Mountainbike, Trail Running, Motosport and Wintersport). The proceeds will be distributed to the approved event organizers in June.

Link for event organizer application


USWE is a small company. We are not one of the big corporations with big wallets. Still we are a part of the ”dream factory”, and we really want to make a difference if we can.

We can’t support all sports events, but with your help we can support a few. And together with the industry, we could make a difference!

AIRBORNE 3 / with 2.0L Hydration Bladder Hydration Backpack $119


We truly hope that the sports community will support this initiative! We also hope to see the support from all athletes and weekend warriors out there, as well as for the “big guys” in the industry to follow our example.

This is a little something that we can do to keep the dreams come true in the years to come. Every sold hydration pack counts. We hope to see your contribution and we hope that you will support us. ❤


Mountain Bike Action is a monthly magazine devoted to all things mountain biking (yes, that’s 12 times a year because we never take a month off of mountain biking). It has been around since 1986 and we’re still having fun.

Start a subscription by clicking here or calling (800) 767-0345.

Available from the Apple Newsstand for the iPad, iPhone or iPod Touch

Subscribe Here

You might also like