Custom Bike Giveaway Program Supports Trail Disaster Relief

Trail Chaser Program will give away custom bikes to raise awareness for nonprofits.

(Press Release)

Sierra Nevada Brewing Co. has teamed with Paul Component Engineering and other notable cycling industry brands to build a pair of fully custom bicycles to raise funds and awareness for two local nonprofits working on disaster relief.

The program, dubbed Sierra Trail Chasers, will give away two ultra-custom bicycles to highlight critical fundraising efforts for Sierra Buttes Trail Stewardship in Northern California and Pisgah Area SORBA in Western North Carolina. Both nonprofits are working to address severe damage to trail systems in their areas caused by wildfires and flooding.

“This is a critical time to support these trail organizations,” said Sierra Nevada founder and owner, Ken Grossman. “Sierra Buttes Trail Stewardship has significant challenges right now dealing with the effects of recent wildfire activity in their area, and Pisgah Area SORBA is dealing with the aftermath of intense flooding in that area of North Carolina.”

The public is invited to enter to win one of the custom bikes and at the same time may make donations to the nonprofit of their choice at either of the following websites or by accessing the QR code displayed at select beer retailers during the program period. The contest runs September 1 through October 31, 2021.Learn more at:


Sierra Buttes Trail Stewardship —


Pisgah Area SORBA —

Travis, known widely as California Travis, marketing lead at Paul Component Engineering says, “Paul himself [the owner of Paul Component Engineering] absolutely loves Sierra Nevada Pale Ale. It’s his favorite beer. He’s drawn inspiration from Ken Grossman’s examples of how to run American manufacturing with sustainability, responsibility, and community in mind. We’re stoked to partner on this kind of project for a fourth year. The bikes that we developed this time around are top notch with no detail spared, and the fundraising part of this couldn’t come at a more crucial time for these non-profits.”

The two custom bikes are made possible by contributions from these premium cycling industry brands: