FIRST LOOK: YT PERFORMANCE WEAR APPAREL
Direct to consumer bike brand YT is throwing its hat into the apparel ring with eleven different jersey styles with two different fabric types. The unisex line will be offered in small through double extra-large sizes. The Asym, Crooked, and Mid Logo jerseys are 100% polyester with a casual aesthetic in six styles. The two long-sleeve designs with four colors, and one short sleeve design also in two colors all feature an integrated eyewear wipe and drop tailback.
Franziska Stich (YT Softgoods & Accessories Manager)
“We are stoked to announce the highly anticipated YT Performance Wear to our YT fan base and customer! For the first time, YT Industries will enter the technical performance apparel market. We are offering a selected range of high-quality, functional jerseys in cool YT designs at fantastic price points. Our campaign “Wear your heart on your sleeve” embodies our riders’ emotions and commitment to mountain biking. This mantra was also reflected in how we created the product line. From careful material selection, in-depth design process and rigorous field testing we developed a product line that is 100% committed to the YT family.”
The Tech jerseys are made from 81% polyester, 14% cotton, and 5% elastane. They are equipped with Drirelease – an eco-friendly blend of fibers optimizing the wicking, drying, soft feel, and comfort of the fabric. YT claims that Drirelease allows for moisture to dry up to four times faster than other cotton materials. Three long-sleeve designs with separate graphics and colors, as well as two short-sleeve designs will be offered. Prices start at $40 for the short sleeve tech jersey and top out at $70 for the long sleeve jerseys. For more infomation please visit: https://us.yt-industries.com/