First Look

Shimano has redesigned 2 of their eyewear models with RIDESCAPE lens technology.
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This small, rechargeable, Bluetooth-enabled speaker plays music from your phone and attaches cleanly to the special stem preload cap.
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Liv's new Intrigue LT series is taking notes from their brother company's latest release — the Giant Reign.
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Other than gaining 250 grams and costing less, it shares all of the same features of its World Cup XC short-track winning sibling.
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According to Onza, the Canis can handle anything from soft and muddy to bone-dry hard-pack trail surfaces.
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Crestline Bikes was founded by a couple of Southern California friends in 2020 who subsequently released the RS 205 VHP DH bike as their flagship bike. It was unlike anything we'd ever seen in the industry and instantly made waves. Well,…
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pot is a lesser-known bike company out of Colorado with an eccentric rear suspension design that uses a carbon leaf spring to even out the progression curve throughout the stroke. This design dubbed the "Living Link" is put to use on the…
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Aaron’s 700c wheel/flat-handlebar hybrid had a unique look to it and was just another reminder of how the different categories of off-road riding can come together to create a beautiful bike.
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Vitus, the nearly 100-year-old storied bicycling brand, today announced the opening of its United States operations and distribution center, headquartered in Salt Lake City, UT.
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After a launch that only included availability as original equipment on select builds, SRAM is expanding its Flight Attendand suspension offering with upgrade kits.
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The design of the Reign has always been pointed toward the more aggressive trail riders of the mountain bike community with longer travel and more aggressive geometry than their other bikes. This new generation carries that DNA forward and…
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The SCOTT Lumen has the DNA of the fastest bike in the world, the SCOTT Spark.
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It was 6 years ago that Magura released the first wireless dropper post called the VYRON. From the technology they developed there, they have upgraded and innovated that design that is now the VYRON MDS-V3.
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Galfer's new +23mm adaptor is the easy solution for anyone who wants to make the switch to these new massive rotors.
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An updated second generation version of this lever retains everything that made the original great and adds 8mm of mounting adjustment range so you can get it exactly where you want.
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Your ideal partner for everything from all-day epics, to local shred laps, and everything in-between.
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Esker Cycles has added two bikes to their titanium collection the Walden Ti and the Lorax Ti.
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The new range includes a variety of brand-new helmets and shoes, as well as new women’s apparel and bad weather gear.
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The new Genius platform has been tailored to the demands of the modern trail bike.
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The CliffHanger is a deep-fitting half-shell-style helmet that gives that extra needed protection to the back of your head when riding on the trails.
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With the launch of the new online shop comes the official release of the Topaz Gen 3.
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BMC has just introduced the new Fourstroke AMP LT family of ebikes featuring something new but kinda familiar.
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Fox Racing has released the Proframe RS that they showed us at Sea Otter this spring.
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The AM.130 has been built to be the ultimate trail bike.
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Balance is fundamental on a bike and fall & winter riding puts it to the test.
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The all-new Cross-Country collection arrives on the scene with a line-up including the Fourstroke 01, Fourstroke and Fourstroke LT series.
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In typical Ibis fashion, the full carbon Oso frame has striking lines.
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WTB has introduced its first ever electric bike specific wheelset called the HTZ designed to withstand the demands of full powered eMTBs.
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