Giant Bicycles Launches All-New Reign 29 Enduro Bikes

Giant Bicycles Launches All- New Reign 29 Enduro Bikes

Designed and developed with Giant Factory Off-Road Team racers, new 29er features updated suspension and progressive enduro geometry

Reign Advanced Pro 29  0: With its updated Maestro rear suspension, full composite frame, progressive 29er geometry and performance build including Giant Tubeless System wheels and tires, the new Reign Advanced Pro 29 series feasts on challenging, technical singletrack trails. Cameron Baird photo.

The Giant Reign 29, is an all-new addition to the Reign family of enduro and all-mountain bikes. Developed in partnership with Giant Factory Off-Road Team racers, it features updated suspension and progressive 29er geometry.

Since it was originally introduced in 2005 as one of the first Giant mountain bikes with Maestro suspension, Reign has continually evolved as a progressive long-travel machine for aggressive trail riding and all-mountain terrain. This latest addition to the Reign collection is aimed at off-road riders who crave more speed, efficiency and confidence on the most challenging trails.

“I’m proud to have worked on the details of the all-new Reign 29 range and I can wholeheartedly say it’s a confidence-inspiring, big-wheel enduro bike that is equally capable whether you choose to compete at an EWS event or have a great time riding local trails with friends,” said Giant Off-Road Chief Commercial Planner Jan Cees Schellenbach.

The 2020 Reign 29 range is available with two different frameset configurations. The Reign Advanced Pro 29 is engineered with superlight Advanced Composite material (both mainframe and rear swingarm), while Reign 29 features an ALUXX SL aluminum frame. Both are engineered with 146mm of rear suspension travel and a 160mm fork. A third series, Reign SX 29, puts an emphasis on descending with a longer travel fork (170mm) and durable components for the roughest terrain.

The heart of the new Reign 29 range is its updated Maestro rear suspension setup and progressive 29er-specific frame geometry. Both were developed with enduro racing in mind and tested on the most demanding racetracks of the Enduro World Series.

Reign Advanced Pro 29 : The new Reign 29 range offers Advanced-grade composite models (pictured) and ALUXX SL aluminum models, giving all-mountain and enduro riders of all levels a progressive new long-travel 29er to conquer technical trails with confidence and control. Cameron Baird photo.

The new trunnion mount shock has a longer stroke for a smoother, more active feel to the rear suspension. This new mount also allows a seatpost to be inserted deeper into the seattube so longer dropper posts can be used. The upper rocker arm is engineered with Advanced Forged Composite, which adds stiffness and strength while lowering overall frame weight.

To accommodate the larger diameter wheels, which help boost speed and stability on technical terrain while also meeting the performance demands of pro enduro racers like Giant Factory Off-Road Team rider Josh Carlson, the frame is engineered with shorter chainstays, a longer toptube and updated geometry in the mainframe. A 65-degree headtube angle and 76.8-degree seattube angle provide just the right balance. The front-end is designed with a 42mm or 44mm fork offset (depending on the fork model), producing confident handling on high-speed descents.

Carlson EWS: Giant Factory Off-Road Team riders including Josh Carlson, pictured here at Round 3 of the Enduro World Series in Portugal, have been riding and racing pre-production models of the Reign 29, helping to dial in the details of the final production version. Sven Martin photo.

“We’ve been racing Reign bikes with 27.5 wheels for years, and we knew we wanted to retain that bike’s quickness and agility,” said Carlson. “So it was all about making that jump to 29-inch wheels, which can provide a noticeable boost in confidence when you’re hammering fast, technical descents, but without having to compromise anything. It took some time, but the team nailed it with this Reign 29.”

All the new Reign 29 models feature Boost hub spacing for stiffer wheel performance, added tire clearance, and improved handling on the trail. And they all come with Giant Tubeless System technology, which means every bike is delivered with Giant WheelSystems and tubeless ready tires, making it easier than ever to enjoy the benefits of added traction, smoother trail control, and a reduced risk of flat tires.

Here’s a look at the three series in the new Reign 29 range:

Reign Advanced Pro 29 0 : The 2020 Reign Advanced Pro 29 0 in Chameleon Saturn. Availability varies by country.

Reign Advanced Pro 29 0: The flagship series of the new Reign 29 range is engineered with a full Advanced Composite technology frameset including the mainframe and rear swingarm. Aimed at serious enduro and all-mountain riders, it’s the first long-travel 29er ever from Giant. It features the most up-to-date Maestro suspension with an Advanced Forged composite rocker arm and trunnion-mount shock for 146mm of rear travel that’s active and sensitive to small bumps and big hits. The frame geometry is all new, with progressive headtube and seattube angles, shorter chainstays, a longer toptube, and a 42mm or 44mm fork offset for added stability on high-speed descents.

Reign 29 1: The 2020 Reign 29 1 in Chameleon Galaxy. Availability varies by country.

Reign 29 1: This series features all the same suspension updates and new, 29er-specific enduro geometry as the Reign Advanced Pro 29 series. The key difference is this one is built with an ALUXX SL aluminum front triangle and rear swingarm.

Reign SX 29: The 2020 Reign SX 29 in Biking Red. Availability varies by country.

Reign SX 29: For ultimate confidence on steep drops and the most technical descents, this ALUXX SL aluminum model is more downhill focused with added suspension up front (an extra 10mm of travel) and bulletproof components. It’s a great choice for repeated shuttle runs on chunky terrain or bike park laps on black diamond descents.

Learn more at

Check Out the Reign In Action

About Giant

Giant is the world’s leading brand of high quality bicycles and cycling gear. Since 1972, Giant has combined craftsmanship, technology and innovative design to create the ultimate cycling experience for all riders, casual to competitive. Through its products, people and retail partners, Giant inspires passion for cycling all around the world. For more information, go to


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