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SOC18: Radical Prototype from Switzerland

Bold Unplugged

The Mountain Bike Action Editors often get stopped while walking through the Sea Otter Classic by people who simply want to show us what they think is the coolest bike ever. In some cases, these bikes we're shown are actually pretty sweet.…
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SOC18 – Josh Carlson’s Reign Advanced

For the 2018 race season Giant Factory Off-Road is using DVO suspension and Shimano drivetrains and brakes. We got an up close look at Josh Carlson's Reign Advanced that he is racing here at Sea Otter. Josh's Specs DVO…
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SOC18: Fix Manufacturing

Wearable multi-tool

Walking around the booths at the Sea Otter Classic you're bound to see all kinds of products. Some cool, some very cool and others not so much. Fix Manufacturing definitely falls into the category of very cool. Fix Manufacturing was…
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SOC18: OneUp Components

Canadian based company OneUp Components was established after a group of engineers from RaceFace quit their jobs to venture into a new journey. OneUp began developing parts that gave a 10-speed drivetrain an equal or similar range to the…
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SOC18: Kona Operator 29 Carbon Prototype

Kona Operator 29 Carbon Prototype We spotted another sweet looking 29" downhill bike at the Sea Otter Classic. This one, however, was sitting under the Kona tent. Although this Operator is a prototype we got word that Connor Fearon (Kona's…
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SOC18 – New Yeti SB100 TURQ

This has been the year of new, progressive cross-country bikes and the Yeti SB100 is one fine looking XC rig. We spotted this ripper at the Yeti booth and with that classic Turq color, it was too good to pass up. The SB100 has…
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SOC18 – Quarq Releases New TyreWiz

Quarq, SRAM’s data and digital technology brand, today announced the launch of TyreWiz, the first-of-its-kind tire pressure sensor for road and mountain bike riders. The real-time monitoring device - designed to help riders reduce tire…
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SOC18: Ellsworth Truth First Look

Redesigning XC racing

Ellsworth introduced a few new trail and enduro bikes over the past years, but a purist cross-country race bike had been missing from their line up, that is until now. The Truth is an all-new XC race bike designed with a low center of…
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SOC18: Vintage GT Bicycles

25 years of shred

GT Marathon 2003: This original i-Drive Marathon was first produced in 2003. Product Manager at the time, Mark Peterman, said the model was produced by "cooking with leftovers" as old tooling was used to create this new-at-the-time product.…
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SOC18: Devinci Wilson 29

The 2018 Unior/Devinci Factory Racing Team has a new weapon for the upcoming World Cup season. That's right if you missed the press release we launched back in March, then it's likely you haven't seen this epic machine. Devinci after a…
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SOC18 – Norco Aurum HSP 1 29 Downhill Bike

29er downhill bikes have been the hot ticket since Greg Minnaar proved you can win races on bigger wheels. For 2018 Norco has revamped their Aurum line with the HSP designed around 27.5 and 29-inch wheels. The Norco Aurum HSP 1…
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SOC18: Alchemy Arktos 29

We've spotted some sweet new bikes at the Sea Otter Classic, and the all-new Arktos 29 from Alchemy sure fits the bill. The Arktos 29 is a do-it-all carbon trail bike built with 140mm of travel in back and 160mm up front. Alchemy designed…
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PIVOT LAUNCHES THE SWITCHBLADE ALUMINUM

QUICK, CAPABLE AND VERSATILE...AND NOW WITHIN REACH OF EVEN MORE RIDERS

PHOENIX, AZ –The original Switchblade redefined how capable—and versatile—a mountain bike could be. Today, Pivot debuts a more affordable aluminum version that brings the same innovative geometry, suspension and on-trail performance to a…
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THE ONEUP COMPONENTS DROPPER POST

Spend less, drop more, no bleeding and a better remote

THE ONEUP COMPONENTS DROPPER POST Spend less, drop more, no bleeding and a better remote The world’s shortest, long travel dropper post. Get the longest travel dropper that will fit you and your bike. LESS CASH $248 USD, including…
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ENVE Announces New 35mm Stem and Bars

Real options mean that most riders can choose rise independently of the intended application. ENVE offers low rise versions in the M6 and M7 line as well as high rise versions of the M7 and M9 handlebars. With a total line up of eight…
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125th ANNIVERSARY BRAKES AND MORE FROM MAGURA

NEW PRODUCT HIGHLIGHTS

In 2018 MAGURA celebrates its 125th anniversary. Now in its 4th generation, the values and ideas of founder Gustav Magenwirth are as vibrant as ever. His technical solutions have helped in making motorcycle brands like BMW so successful and…
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RockShox Launches New Boxxer 29er DH Fork

Rockshox BoXXer World Cup Meet the BoXXer designed for the next generation of DH superstars. Built from the ground up for big wheels, the all-new BoXXer gets new lower legs, new upper tubes, and a new MX-inspired crown that allows…
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