Hunt seeks to reduce environmental impact with the company's new wheel developments




HUNT Wheels, leading aftermarket upgrade wheel company, announced today the Sustain Phase One range, an initiative centered around reducing the company’s environmental impact while continuing to serve riders with high specification upgrade wheels that improve the riding experience. HUNT took three of the company’s most popular wheelsets, and re-imagined the design and development process to reduce environmental impact through specification choices and the use of recycled content.

TLDR: HUNT Sustain Phase One Range
HUNT is launching three new wheels; developed leveraging recycled materials, less resource-intensive manufacturing processes, sustainability focused specification choices and shorter transportation distances to reduce the environmental impact of the wheelsets while offering high specification components and performance. Further sustainability-focused product development updates will roll out in the coming months.
The company has been researching ways to measure and reduce environmental impacts across the business for several years and is proud to share progress on a company-wide carbon emissions measurement and reduction plan, using framework Science Based Targets Initiative.
The company remains committed to spares and components availability dating back to the first wheels sold in 2015, combined with engineering development & durability testing, to maintain a long service life of previously sold wheels.

Sustain Phase One Wheel Range Overview
All three new wheels are made using recycled material in the rims and Zero Coat spokes and spoke nipples to reduce environment impact while offering critical performance attributes such as low rotational weight for quick acceleration and wide, tubeless-ready rim profiles for low rolling resistance and increased cornering traction. The wheelsets are hand-built in Europe with high-spec spokes for reduced weight and improved ride feel, and fast engaging, reliable hub systems for quick power transfer and durability. Long service life and reliability have been top priorities for HUNT since the start. Each of the three Sustain Phase One wheels, along with every HUNT wheel design, has undergone extensive testing and validation by HUNT’s in-house engineering and development team, including a comprehensive impact test, burst pressure testing to 150% of max PSI, real-world rider testing using our network of test athletes, and a rigorous cobbled-rolling road test.

HUNT Sustain Phase One – Trail Wide 29 Details

The award-winning, all-around trail MTB wheel from HUNT, made using 75% recycled aluminium alloy, Zero Coat silver spokes and nipples. 30mm internal rim width is optimized for 2.2”-2.6” trail tyres, and designed to offer comfortable, compliant ride feel without sacrificing durability. The HUNT EUROPA Boost hubset is CNC machined and assembled in France, offering a 7.5-degree engagement angle to get the power to the trail without delay on technical climbs.

HUNT Sustain Phase One – Trail Wide 29
Weight: 1878g per pair
Rim Material: Lightweight 6000 series heat-treated alloy, made with 75% recycled alloy content
Internal Rim Width: 30mm
External Rim Width: 34mm
Spokes: Sapim D-Light double butted with Zero Coat stainless steel finish
Spoke Count: 28 Front / 32 Rear
Hubs:  HUNT EUROPA Boost 48T hub set, 7.5-degree engagement, CNC’d 6000 series heat treated aluminum alloy body with 7075-T6 alloy axle and freehub
Hubset CNC machined and assembled in France
Bearings: Sealed Precision Cartridge
Pricing:   £489 | €549 | $589

Zero Coated Spokes
While anodizing alloy rims and hubs is necessary to protect the surface from wear and improve the longevity of the component, the electrical chemical coating process used to colour-coat black spokes and brass spoke nipples offers no practical or performance benefit beyond aesthetics. The HUNT development team has opted to save the energy and chemical usage required in the spoke and spoke nipple colour coating process for these wheelsets. Each of the three wheelsets has also been hand-built with raw silver J-bend spokes for greater durability and easy replacement. The two alloy offerings feature durable, naturally corrosion-resistant brass spoke nipples with self-lubricating properties.

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