International Ride MTB Day Is Back On July 20th

By Steve Blick at Specialized

Hey There!
I hope your week is off to a good start. Checking in to remind you that 

We are a week out from MTB’s global holiday – RIDE MTB DAY (next Tuesday).

Disclaimer: Yes, we know that every day is RIDE MTB DAY, but we want July 20 to be our MTB holiday!! 
 
Since we started four years ago, we’ve seen participation expand to over 50 countries with a social reach of over 45 million impressions, but what’s most important is that we’ve brought new riders to the world of mountain biking and helped them get healthier and happier during one of the most challenging years of our time.
—Steve Blick, Specialized