MEET THE RIDERS AND THEIR RIDES
Brandon Semenuk and His Trek Ticket S
We first took serious notice of Brandon Semenuk’s riding skills when he was 16 years old. The year was 2007 and he was competing in that year’s Crankworx event in his hometown of Whistler, British Columbia. He was one of the youngest riders in the competition, possibly the youngest, yet he was unquestionably one of the best riders in the event and possibly our favorite to photograph. He was incredibly good, with amazing tricks and great style. He didn’t win, but he made the finals and placed third that year. In the years since, Brandon has gone on to become the top rider of all time in that event. Brandon has now competed in Whistler’s Joyride event nine times. He has medaled seven of those times, and he’s won four of those times (in 2011, 2013, 2014 and 2015)—the event’s only four-time winner. He is arguably the boldest, extreme mountain bike rider to ever come out of British Columbia, and that is saying something.
SEMENUK AND TREK
Trek decided to sponsor Semenuk almost 11 years ago. Here’s how they tell the story: “In 2006, Trek pro rider and North Vancouver local Andrew Shandro was at the Whistler dirt jumps with his young son. A 14-year-old Brandon Semenuk was there sessioning the dirt jumps. He was good beyond his years. He was also kind. He helped Andrew’s young son around the dirt jumps. Andrew talked with young Brandon and hooked him up with frame support from Trek. Ten years later, it’s still the best frame we’ve ever given away.”
RED BULL RAMPAGE
A year later, Semenuk was 17 when he was invited to compete in his first 2008 Red Bull Rampage. The Virgin, Utah, free-riding competition had been on hiatus for three years, so it was Brandon’s first chance at competing in the event. Despite his rookie status, he won the event, proving that he was already a world-class talent of the highest order.
It would take eight more years before Brandon would win Rampage a second time, in October of 2016. One of the things about high-risk riding is that things don’t always go perfectly, but Brandon has never let that stop him. Brandon keeps coming back to raise the bar higher.
Semenuk’s work for Trek goes beyond simply riding their bikes. He’s also involved in their development. “Brandon Semenuk has always been very in tune with his bikes,” says Trek. “His nuanced feel and understanding of bike geometry have helped Trek develop and refine new mountain bikes. The Ticket S is the competition slopestyle bike that Brandon Semenuk and the C3 Project helped create. For five years, the bike was not offered to the public; instead, it was a team-only edition frame. Every year subtle and not-so-subtle refinements to the bike were made based on input from Brandon and team riders. In 2013, the Ticket S was finally made available to the public.”
FILMS AND VIDEOS
Brandon’s first film segment was in 2009’s “New World Disorder 9,” according to Trek. “In 2012, Brandon, Freeride Entertainment and Red Bull created ‘Life Behind Bars,’ a web series that chronicled Brandon and his friends’ unique mountain bike lifestyle,” Trek says. “Each episode was met with anticipation and brought the mountain bike community together. It became scheduled viewing for mountain bikers everywhere.” The series ran for three years. Brandon Semenuk may be the most celebrated freeride mountain biker in history. Turn the page to see how he sets up his bike.
The MBA Q&A:
MBA: Where did you grow up?
Semenuk: Whistler, British Columbia.
MBA: When did you first learn to ride a bike?
Semenuk: Six years old.
MBA: Who taught you?
Semenuk: My brother.
MBA: When did you get your first mountain bike?
Semenuk: Six years old.
MBA: First bike competition?
MBA: How old were you?
Semenuk: Nine years old.
MBA: How did you finish in your first competition?
Semenuk: Not good.
MBA: Did you win any titles as an amateur? If so, which ones?
Semenuk: BC Cup overall.
MBA: What have been your best results as a pro?
Semenuk: Joyride 4x and Rampage 2x.
MBA: Did you attend college?
MBA: What awards did you win in school (if any)?
MBA: What other sports have you done?
INSIDE THE PROS’ BIKES
Brandon Semenuk’s Trek Ticket S
Brandon needs a bike that can handle huge jumps and big drops. He also needs the bike to be light enough for him to
do tricks like tailwhips, backflips, 360s and barspins with it. The bike has to be sufficiently light and maneuverable to do tricks, but it also has to be strong enough to survive the kinds of big jumps and drops that Brandon likes to do. The Trek Ticket S is sold only as a frame, not as a complete bike. It is aimed at a very select group of riders—ones who aspire to do the kind of riding that most riders only dream of doing, riders like Brandon Semenuk.
Bike weight: 25 pounds.
Estimated value: “Priceless”
1. Frame: Trek Ticket S, aluminum construction.
Brandon’s personal frame reportedly has a carbon fiber rocker section in the suspension, while the standard frame has an aluminum piece in its place. Trek says that the frame was built for big-air slopestyle competitions with what they call “hard-hitting durability” and “show-stopping trickability.” The Ticket S frame features 100 millimeters of rear travel, short chainstays and a compact cockpit for a flickable ride. We asked Brandon why he uses it, and all he would say was, “Best slope frame.” As for the rest of the components, Brandon says laconically, “Nothin’ but the best.” We’d expect nothing else, of course.
2. Fork: RockShox Pike DJ.
The fork can be set up with either 100 or 140 millimeters of travel. Brandon’s is set up with 100 millimeters of travel. His comment: “Best suspension.”
3. Tires: Maxxis Ikon 26 x 2.2″ front tire, 60 psi; Maxxis DTH 26 x 2.15″ rear tire, 60 psi. Says Semenuk: “Best tires.”
4. Inner tubes: Maxxis.
5. Rims: Bontrager Rhythm. 6. Spokes: Black ones.
7. Front hub: SRAM X0.
8. Rear hub: SRAM X0.
9. Brakes: SRAM BB7.
10. Handlebar: Truvativ Holzfeller.
11. Bottom bracket: SRAM Press-Fit.
12. Grips: Chromag Wax.
13. Cranks: SRAM X0, 165mm.
14. Chainring: SRAM narrow-wide.
15. Pedals: Chromag Contact.
16. Chain: SRAM 11-speed.
17. Rear derailleur: SRAM X0.
18. Shifters: SRAM X0.
19. Brake levers: SRAM.
20. Rear cassette: SRAM seven-speed.
21. Saddle: Chromag Overture.
22. Seatpost: Truvativ Noir 40.
23. Shock: RockShox.
24. Stem: Truvativ Holzfeller