MADE is supported by industry sponsors and ECHOS Communications, a PR and marketing agency specializing in supporting cycling and active lifestyle clients. The show will feature events at Chris King, Speedvagen and Breadwinner Cycles, and the outdoor format creates opportunities for consumer demos and industry rides. Registration for MADE will open this September with confirmations already in place from Moots, The Pro’s Closet Museum, Bicycling Magazine, Paul Component Engineering, Mosaic, Bike Flights, Schon Studio, Speedvagen, Stinner, Abbey Bike Tools, Chris King, Argonaut Cycles, Breadwinner Cycles, WZRD Bikes, Retrotec, Btchn Bikes, Falconer Cycles, Sierra Buttes Trail Stewardship, Tomii Cycle, Frontier Bikes, Bender Bikes, Bike Flights, Monē Bikes and more.
“MADE is the next evolution of handmade consumer and trade events, creating a format that is inclusive, exciting and supportive,” states Billy Sinkford, VP, ECHOS. “The event will celebrate and support framebuilders and the culture that surrounds them, and our collective goal is to bring awareness to this segment of the industry. To that end, we will be offering free booth space to all builders for the inaugural 2023 year.”
Registration for the 2023 show will open in the Fall of 2022. In a new model, framebuilders will be provided booth space to offset the cost of exhibiting and make attending as easy as possible. In addition, MADE sponsor Bike Flights plans to offer free shipping of bikes for all exhibiting framebuilders.
What to expect from MADE:
3 days of media, industry and content creation
2 days of consumer-facing activations
100+ Builders and domestically produced bicycle brands
Supporting component and accessory brands playing an active role
Outdoor venue with global sponsors
No cost booth space for builders
REVEAL Media Conference to broadcast show news to global media audience
Each builder’s bike will be heavily documented and shared via media channels, and integrated on made.bike year-round, serving as a resource for consumers interested in purchasing a custom bicycle
Bike Flights will provide no-cost bike shipping to all framebuilders