Lazer Introduces 2 New MIPS Helmets

from Lazer…

LAZER EXPANDS MIPS SELECTION
WITH TWO ADULT HELMETS

In 2012 Lazer introduced the first in-mold cycling helmets to include the MIPS system. Today the Lazer P’Nut and Nut’z helmets remain the only youth helmets to include MIPS. And now Lazer introduces two adult helmets equipped with MIPS: Helium and Beam.

THE SECRET
MIPS, or Multi-Directional Impact Protection System, sets a new standard in helmet safety and is designed to deal with how most accidents occur, with angled impacts to the head. The secret behind MIPS’ unique, patented technology comes from the human brain. The brain is surrounded by a low-friction cushion of cerebrospinal fluid that protects it by allowing it to slide slightly on impact. MIPS imitates the brain’s way of protecting itself by giving the helmet its own low-friction layer between the out shell and the liner, which also slides to absorb much of the energy created by an angled blow to the head.

LAZER OFFERS A MIPS HELMET FOR EVERYONE
Addressing multiple levels of consumer price points, Lazer now offers a MIPS helmet for everyone.

At $70 USA, Lazer offers the Beam MIPS, a multi-use helmet that feels at home in the city and outdoors. Autofit Retention system for an easy to adjust and comfortable fit, 16 vents to keep the head cool, three color options and two size options make the Beam MIPS a great helmet at a great price.

At $230 USA, Lazer presents the Helium MIPS, a professional racing helmet for the achievement oriented cyclist. With the patented Rollsys Retention System, 19 vents, four color options, four available sizes and at 260g (size medium) the Helium MIPS offers both protection and performance.


JANE WILCOXSON
CHOOSES MIPS

Jade Wilcoxson of the Optum Professional Cycling Team will be using the Helium MIPS in training and racing for the 2015 season. Regarding her Helium MIPS helmet Jade states that, “When you race bikes for a living it is inevitable that at some point your head will come into contact with the ground. As a pro cyclist and Physical Therapist, I am well aware of the consequences of concussions. I take every precaution to minimize the consequences of crashes, which is why I insist on using a Lazer helmet with MIPS technology.”


COMING SOON, LAZER OASIZ WITH MIPS

Lazer is also excited to announce the next helmet model to come equipped with MIPS: Oasiz.  More information to come soon on what we believe to be an exciting addition to the Lazer MIPS helmet line!

LAZER P’NUT, NUT’Z, BEAM AND HELIUM HELMETS
WITH MIPS ARE AVAILABLE NOW

Consumers, visit your local Lazer helmet dealer and see the complete line of Lazer MIPS helmets!

Dealers, contact your Lazer helmet distributor for more information regarding Lazer MIPS helmets and the complete range of Lazer products for your store!

Lazer: Designed in Belgium, protecting worldwide.

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