New Product Discovery: Ride Concepts VICE

New Mountain Bike Shoes by Ride Concepts

The new Vice shoes from Ride Concepts are developed with Kyle Strait and their dirt jump, slopestyle, and BMX athletes. Vice fills the void for a technical bike shoe for men, women, and youth with unrivaled pedal feel and compliance- the everyday accomplice to your obsessions. With numerous Crankworx and Red Bull Rampage championships across his dominating career in mountain biking, Kyle Strait needs little introduction. Few riders possess the vast skills required to dominate so many disciplines in the sport. We are proud to collaborate with Kyle on his signature Vice color. Influenced by his Strait Acres training compound in Southern California, Kyle’s shoe embodies his vices; riding every day, whether it’s dirt jumps, slalom, downhill or pump track, and doing it with style. More Info – www.rideconcepts.com/vice

VICE TECHNOLOGY

  • RC Fuzion outsole – Vice introduces their exclusive RC Fuzion outsole- an inverse hexagon pattern designed to bring the pedal closer to the rider.
  • Sloped-angle inverse hexagons, varying in diameter from 9mm at the toe and heel to 7mm at the pedal contact area, allow the pedal to “inject” into the outsole for unrivaled sensitivity.
  • Knowing your vices brings you closer to your obsession.
  • Accepting them makes you invincible.

VICE FEATURES & BENEFITS

• RC Fuzion outsole features sloped-angle inverse hexagons, varying in diameter from 9mm at the toe and heel to 7mm at the pedal contact area

• Rubber Kinetics | DST 6.0 HIGH GRIP rubber outsole Suede upper is durable and protective

• Cup outsole design features 3mm EVA for additional shock absorption and comfort

• Perforated ventilation for breathability

• TPU toe protection and rubber toe cap

• Fully gusseted tongue prohibits the intake of dirt and debris

• D3O High Impact Zone Technology insole absorbs impact

VICE STYLES

VICE PRICING

Men’s & Women’s: $100 MSRP US | $150 MSRP CAD | €100 RRP Europe | £89.95 SRP UK

Youth: $80 MSRP US | $130 MSRP CAD | €80 RRP Europe | £64.95 SRP UK

MORE INFO ON VICE – www.rideconcepts.com/vice

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