New Products: Pirelli Jumps In The MTB Tire Market with All-New Treads
Pirelli enters the MTB market with the Scorpion MTB tire.
Pirelli has been a tire supplier since 2011 of F1 cars and since 2004 of the Superbike World Championship, thanks to a sporting history of over 110 years, Pirelli leverages and makes available to cycling the enormous wealth of knowledge, patents, tests, innovations and technologies developed since when in 1872 it was founded, to date.
In fact, that of Pirelli in cycling, is a return: the first bike tires of the company date back to 1895 and, over time, famous road cyclists rode on Pirelli tires such as Fausto Coppi, Gino Bartali or Alfredo Binda. The production of Pirelli bicycle tires ceased at the end of the 1980s.
Today, Pirelli bike tires are sold in 42 countries around the world, as well as being available on the dedicated e-commerce site velo.pirelli.com
The latter, presented at the end of December 2017, offers consumers some exclusive and unique products, which can only be purchased online, such as the color versions of the PZero Velo tires or the capsule collection of cycling apparel, designed by Pirelli Design in collaboration with Castelli.
For the new Scorpion MTB tires, a new team will join the list: the Italian Elite XCM Trek-Selle San Marco, which includes the national Marathon champion Samuele Porro. International debut for the Scorpion MTB tires will take place at Absa Cape Epic 2019.
Today, the company presents Scorpion MTB, the range dedicated to mountain biking, which shifts the focus from the bike to the terrain, offering tires suitable for any type of surface and ensuring grip, handling and speed regardless of climates and weather conditions.
Like all Pirelli Velo bike tires, the new range of MTB tires has also been developed in the center of Pirelli innovation, the R & D laboratories of Milano Bicocca: the main location among 11 Pirelli research centers in the world, with over 1,000 dedicated researchers, allocates around 200 million euros each year for the development and innovation of its tires.
Founded in 1872, Pirelli is a company with deep Italian roots with a brand recognized all over the world for its cutting-edge technologies, its ability to innovate and the quality of its products. With over 30,000 employees and a turnover of about 5.3 billion euros in 2017, Pirelli is one of the world’s leading tire and service producers, and the only one entirely dedicated to the Consumer market, which includes car tires, motorcycles and bicycles.
Pirelli is a Pure Consumer Tire Company focused in particular on the High Value tire market and is constantly engaged in the development of innovative products capable of satisfying even the most specific needs, such as the Specialties and Superspecialties tires. This is also thanks to the constant investment in new skills and new business functions such as Consumer Marketing, Digital, Data Science, Cyber and Velo.
In the context of High Value tires, today Pirelli holds a position of leadership in Prestige tires, with a share of more than one third of the global market in terms of volumes, and in the radial segment of the market for Motorcycle tire spare parts. Pirelli is also a leader in Europe, China and Brazil, in the New Premium car and premium Motorcycle tire market.
In 2017 Pirelli enters the cycling market by creating a dedicated Business Unit and launching PZero Velo, high- end tires for racing bikes, followed by Cycl-e for e-bikes and urban and trekking bikes, and by Cinturato, the company’s first Tubeless Ready tire. Today, the company also enters the MTB segment with the Scorpion MTB range.
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