New Products: Run Gum

RUN GUM

Did you ever think chewing gum would give you a rush of energy? Now it can according to Run Gum. This energy gum contains caffeine, taurine and B vitamins, much like what you find in an energy drink. Multiple flavors are available, as are different amounts of caffeine per piece. The theory is that chewing your source of energy, rather than drinking it, causes faster absorption. This means you feel a rush of energy in 5–10 minutes compared to 30–40 minutes with a liquid. We have yet to verify this claim, but you can read all the science behind Run Gum at www.rungum.com. A 12-pack box, each containing two pieces, sells for $22.50.

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