Outerbike Adds Test Ride Locales

Press Release

Outerbike, the premier three-day experiential consumer event dedicated to helping mountain bikers find their perfect bike and gear, celebrates a decade of successful partnership connecting specialty bike brands with qualified, enthusiast riders in 2020.
To mark the anniversary, Mark Sevenoff and Ashley Korenblat, founders of Outerbike, are launching four new venues to the 2020 lineup: Deer Valley, UT; Duluth, MN; South Lake Tahoe, CA; and Killington, VT. The four new locations will supplement perennial Outerbike favorites Crested Butte, CO; Bentonville, AR; and Moab, UT.
The expanded 2020 events will connect more consumers to bikes brands like Yeti, Ibis, Canyon, Specialized, Pivot, Rocky Mountain, Alchemy, Fezzari, Esker and more.
“Outerbike is trusted to bring together the best mountain bike brands in the world with qualified, avid riders, early adopters and devoted cyclists who are intent on finding their next bike,” said co-founder Ashley Korenblat. “We want each Outerbike event to be a unique and authentic platform for brands to serve consumers as they navigate their purchase decision. Outerbike works with our venues to host a VIP experience for consumers, while our brand partners enable them to try the best bikes available on the most thrilling and iconic riding terrain.”
Outerbike events give consumers an opportunity to explore, progress, and experience mountain biking from an insider’s perspective, taking the “see, try, buy” from a concept to reality.
“The goal when Outerbike was founded 10 years ago was to create a consumer experience that melded incredible brands and products with best-in-class riding destinations,” said Outerbike CEO Ken Meidell. “Our goal is still centered on hosting and serving qualified consumers to a completely unique on-dirt ‘shopping experience,’ and our additional venues increase accessibility for more riders to find their ideal bike while connecting directly and more deeply with the brands they’re considering.”
The seven  dates for 2020 Outerbike  are:
Deer Valley, UT – June 19-21, 2020
Killington, VT – July 24-26, 2020
Crested Butte, CO – August 14-16, 2020
Duluth, MN – August 28-30, 2020
South Lake Tahoe, CA – September 18-20, 2020
Moab, UT – October 2-4, 2020
Bentonville, AR – October 23-25, 2020
“I always go right before it’s time for me to buy a new bike,” said Bryce Randle, a veteran of multiple Outerbike events. “But whether I’m actively looking or just want to be surrounded by others that share the same passion, Outerbike is where it’s at.”
“Outerbike isn’t just about being able to demo different bikes,” said first-time attendee of last year’s Crested Butte, CO, Outerbike event, Grace Guryan. “There is a communal vibe: Everyone is there to ride, and it makes for a truly unique three-day destination event. But the sheer range of bikes I was able to demo for what it would cost to demo 2-3 at my local shop definitely made me feel like a kid in a candy store.”
For more information on each of Outerbike’s destinations, pass types, and to register, please visit Outerbike.


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