Cycling sales have seen a major boost during the pandemic as people look for safe ways to get outdoors and exercise, and the Outerbike team is dedicated to supporting this increase in new cyclists by welcoming them into the sport in a neutral, helpful and purely educational way. With the working title ‘Your Friend in the Bike Business,’ this new section of the Outerbike website will start with questions for the rider about their needs, hopes, and riding plans and will lead them to a group of bikes from Outerbike exhibitors created to meet those needs. Each bike model produced by a brand was designed with a certain rider in mind and this online tool will bridge the gap. The goal is to make sure all of these new cyclists feel welcome and provide them with a great tool for finding their next bike.
‘Your Friend in the Bike Business’ will connect consumers of all ability and experience levels to bikes brands like Yeti, Ibis, Canyon, Specialized, Pivot, Rocky Mountain, Alchemy, Fezzari, Esker and more.