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Press Releases

L.A. SUCKS FOR MOUNTAIN BIKING

Or Does It? Just Ask The Locals

Join world-traveling, multi-sport athlete and aspiring actor, KC Deane, as he discovers one of the most-unlikely off-road trail networks in the country—Los Angeles—with guest stars, former BMX pro Andrew Jackson and professional…
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REED BOGGS JOINS ENDURA FOR 2022

American freerider joins Scottish apparel and protection brand

With a background in BMX and motocross, Reed made the full-time switch to MTBs after graduating from High School in his native Cleveland and shortly after threw himself into the heart of the Rampage scene, digging for Nicholi Rogatkin at…
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NEVADA STATE GRAVITY CHAMPIONSHIPS AT BOOTLEG CANYON

DVO Downhill Results, January 16, 2022

Pro Men's winner Nikolas Nestoroff. (Photo by Jerry Walton/SoStokedAerial) Steven Walton, a.k.a. "The Swaltonator,"  was suffering from the flu at the race, but he competed anyway. His performance was probably not as good…
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THE INTENSE FACTORY RACING TEAM FOR 2022

Aaron Gwin, Dakotah Norton, Joe Breeden and Seth Shirlock will head up the Intense racing team this year

The team will continue to develop and race the prototype alloy INTENSE M279 DH bike. They’ll be working closely together on some new changes and special tweaks for 2022. Further, Seth and Joe will race the new INTENSE Tracer enduro bike at…
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PROPAIN ADDS JONO JONES TO THE CREW

The German bike brand is in North America now

Propain bikes are now available in America, and they have Jono Jones riding for them. (Photo by Dean Smith.) Here's what Jono Jones says about his new Propain bikes:  "At the moment I’m riding the Hugene. 140mm is plenty…
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CAM ZINK’s NEW TEAM – DEVINCI

The freerider Cam Zink joins Devinci. He brings a resume stacked with some of mountain biking’s heaviest moves and a strong American presence to the Canadian brand. This partnership will use Zink’s intense riding style as an opportunity for…
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FIRST LOOK: STAN’S NEW M-PULSE HUBS

Stan's new hub design features a magnetic pawl system

(Press Release) In a world filled with chaos, division, and uncertainty, Stan’s would like you to know we’ve made a really nice set of hubs. Seriously, we went all in on this. Designed and refined over the past two years, the new…
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VIDEO: HUSTLE BIKE LABS—”RIDE AWAY”

Here's a video that really captures the fun of riding with your buddies and your dog

The folks at Hustle Pedals have done a great job of capturing the fun of riding in the hills and mountains of America's desert Southwest https://www.youtube.com/watch?v=ZQTwPGCL0a4&t=15s
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VIDEO: TAHNEE SEAGRAVE UNPLUGGED

Follow Tahnée Seagrave’s closing week of the 2021 World Cup season in the latest Unplugged video by Fox MTB.

TAHNEE SEAGRAVE UNPLUGGED (Press Release) Fox’s Unplugged series provides an in-depth, behind the scenes look into the athlete's journey in preparation for or in the midst of the race season chaos. The latest episode follows Tahnée…
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FOX FACTORY INVESTS INITIAL $500,000 WITH TRAIL TRUST

The goal is to provide more outdoor opportunities for everybody

Together with nonprofit partners worldwide, Trail Trust aims to deliver sustainable adventure to everyone. This means promoting the conscientious use of land amongst outdoor enthusiasts and protecting our shared playgrounds. It also…
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SUPER D KICKS OFF CRANKWORX SUMMER SERIES IN NEW ZEALAND

Bradley Harris and Louise Ferguson take their first Crankworx wins, besting field of international elite

The Alexandra Super D served up three rocky tracks, a tasty sampler of the area’s distinctively technical and gnarly terrain, linked together for an 11+ minute race run.  
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FIRST LOOK: UPDATED FOR 2022, EKS BRAND LUCID GOGGLE

EKS BRAND Updates the Lucid Goggle for 2022 featuring Xtreme Definition Optics & Enhancements.

(press release) EKS BRAND Updates the Lucid Goggle for 2022 featuring Xtreme Definition Optics & Enhancements. The Lucid goggle is available in 16 new colorways which includes 8 Lucid Stripes colors, 3 Lucid TPR Metal colors,…
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VIDEO: KEEP RIDING – ISAAC WALLEN

Full time videographer and shredder Isaac Wallen puts himself in front of the camera in this Rapha film

Full time videographer and shredder Isaac Wallen puts himself in front of the camera in this Rapha film. (press release) So often in sport success requires an unstinting focus from athletes whose merit is measured in milliseconds…
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Scotty’s Scotland Showcase | All-New Series

Scotty Laughland launches an all-new sustainable mountain bike series aimed at showcasing exactly what makes Scotland a true mecca for both local and visiting riders. Episode 1 is out NOW!

Scotty's Scotland Showcase is a 6-part series that will focus on - you guessed it - 6 different regions throughout Scotland that boast some of the best mountain biking trails in the UK.
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NEW TUBELESS TIRE BIKE VALVES: RESERVE FILLMORE

A RETHINK OF A BICYCLE PRESTA VALVE

NEW TUBELESS TIRE BIKE VALVES THE RESERVE WHEELS FILLMORE VALVE https://www.youtube.com/watch?v=l1wqclp4u1U New rubber on your rig may elicit fantastic dreams of drifting corners, cutting berms, and hooking up at crucial moments, but…
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FIRST LOOK: 2022 BONTRAGER FLATLINE MOUNTAIN BIKE SHOE

Bontrager revamps its flat pedal mountain bike shoe

(Press Release) Bontrager launched an upgrade to its footwear lineup today, releasing a new version of its popular Flatline Mountain Bike Shoe designed to give flat-pedal riders more confidence to handle harsh terrain on and off the…
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COLLEGE SCHOLARSHIP MONEY AVAILABLE FOR NICA STUDENTS

College scholarships are now available for NICA high school students who want to enter the bike industry

Through this scholarship, recipients will receive financial assistance and an opportunity to attend the BIEA-accredited programs at either the Minneapolis Community Technical College or the Northwest Arkansas Community College.
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FIRST LOOK: SHIMANO ULTREAD AND MOUNTAIN BIKE FOOTWEAR

Shimano releases ULTREAD sole technology and updates its XC, all-mountain, and gravity shoes.

Shimano has released its new footwear technology and updated models for 2022. All of these next generation shoes feature its new ULTREAD sole technology that is deigned to increase grip and durability while reducing weight at the same time.…
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PHOTOS & RIDER LISTS FOR CRANKWORX ROTORUA

World’s best all-round athletes on deck for five broadcast events live on Red Bull TV from New Zealand

Press Release  ROTORUA, NEW ZEALAND October 29, 2021 — Style, progression, speed, and good times with the Crankworx Family - it’s all set to go down as the final stop of the Crankworx World Tour takes shape. November 1-7, the eyes…
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