Press Releases

FIRST RIDE: DEVINCI SPARTAN 29 The Spartan became Devinci’s answer to the growing segment of Enduro racing back in 2015. Skip forward a few years and professional level Enduro racing is more popular than ever. The Spartan received major…
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Saddle Up
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All New Products
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Aaron Gwin took the final Pro GRT race of the year at the Kamikaze Bike Games on Saturday aboard his new YT Tues 29 bike. Kiran MacKinnon ended up winning the overall Pro GRT title for the year on his Santa Cruz 29er.…
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The all-weather tread pattern of the WTB Ranger tire is now available in a 2.4-inch width designed for trail riding. The Ranger tread pattern has earned its following as a fast-rolling design that sticks to the trail through a wide range of…
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Cane Creek Cycling Components has announced the release of the eeWings All-Road – a new version of their titanium eeWings cranks designed to fit road, gravel and cyclocross bottom bracket standards. Additionally, Cane Creek has announced…
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Mountain bike races were drawing big crowds in 1990, as you can see from this race, which was part of the NORBA National Point Series. (Photo by Chris Hultner/Mountain Bike Action) Ned Overend, on his way to winning the first UCI…
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President Trump approved import tariffs on 200 billion dollars worth of Chinese imports including $1 billion in goods in bicycle parts and components. The White House released a statement stating they had come to the conclusion after seven…
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2019 Bikes and Products
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Polar, the leader in wearable sports and fitness technology for over 40 years, announces Polar Vantage V, the company’s most advanced multisport watch that integrates cutting edge sport technologies into a sleek, durable design and …
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Ciclista-America is proud to offer the brand new Sidi Drako 2 cycling shoe!   Lower Tecno 3 Push Dial Adjuster is now centered on the padded tongue to provide a more secure fit and equal tension across the whole foot New Soft…
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https://vimeo.com/285490536 Legendary freerider Graham Agassiz is looking for a riding buddy in his hometown of Kamloops. Enter Max, an 8 year old ripper full of helpful tips and... encouraging words for Aggy. Welcome to Shreducation.…
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Yeti Cycles rounds out their 2019 bike line with the addition of the SB130. The 29-inch trail bike aims to crush descents and pedal with ease in a “one-bike-that-rules” style. The SB130 features 130 mm of travel and progressive trail…
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Specialized rider Kate Courtney took the overall win today in Lenzerheide with team mate Annika Langvad close behind. Trek Factory rider Emily Batty rounded out the top 3 coming 1 minute 58 seconds behind Langvad. Top five results are…
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Will Nino Schurter claim his 7th rainbow jersey?
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Specialized Enduro racer Jared Graves announced on his Instagram account that he has been diagnosed with a brain tumor. Graves noted that he had been experiencing some seizures since he returned from racing in Whistler. Get better soon!…
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When designing the Ransom, speed was a topic that was always at the forefront of discussion. What can be done to make sure that this bike will not only be fast, but also to make sure that it performs at speed? In addition to carbon…
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Introducing Live Valve, FOX’s most advanced electronically controlled suspension system for mountain bikes. Featuring ultra-fast reacting sensors and the fastest valve ever created by FOX, Live Valve automatically adjusts the fork and…
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From Scott Sports: "La Bresse, France. Having already secured the overall World Cup title two weeks ago in Canada, N1NO Schurter could have traveled to the Finals and made La Bresse a opportunity to save energy 13 days before the seasons…
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LOUISVILLE, Colo. (August 23, 2018)— For Fall/Winter 2018, PEARL iZUMi is introducing a new collection of winter mountain bike pants— the Summit collection includes the new Summit AmFIB® Pant, Summit AmFIB® Lite Pant, and Summit AmFIB®…
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— Trek announced a major update to its versatile long-travel trail bike. The all-new Remedy lineup stays true to its audience of rowdy all-mountain rippers, but now features more color options and an upgraded frame design that's stiffer,…
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With five World Cup DH Championships under his belt, two on e*thirteen carbon wheels, e*thirteen honors Aaron Gwin’s talent and dedication with a 25-piece, limited-release of Aaron Gwin Signature Wheelsets. The AG1r's are laced with silver…
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You don’t need a Lamborghini to go to and from work. Sure, you’ll get there a lot faster and you’ll experience a much more exciting ride, but for most people, it’s simply not practical or financially feasible to drive a…
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Thunderbolt Alloy 50 MODEL HIGHLIGHTS The Thunderbolt strikes that perfect balance between quickness and surefootedness All new FORM™ alloy frame features many of the details found on carbon models RIDE-9™ technology for easy …
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Esker Cycles has announced the release of their new rider-centered bike brand and flagship full-suspension bike model using a patented suspension design platform created by Dave Weagle. Centered on the philosophy that the rider is…
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(Image: Aaron Gwin on his way to a bronze medal at the 2017 World Championships with 27.5-inch wheels. Photo by Isac Paddock)      We recently learned on good authority that Aaron Gwin has been testing a 29-inch YT downhill bike for…
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Ever since the release of our Bottle Relocation and Accessory Devices, riders have been asking for a lighter, lower-profile way to re-position bottle cages. Usually it's not far -an inch or so- but just enough to clear a frame bag, fit a…
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