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Press Releases

CHECKING OUT THE KETOGENIC DIET

Both mountain and road cyclists are famous for wanting to trim weight from their bikes. Unfortunately, it can cost thousands of dollars to make bikes even a few pounds lighter. It’s said that riders should do whatever they can to reduce their own weight first. For that reason, we decided to explore one of the […]

Press Release: 100% Launches Racetrap Sport Sunglasses; Expands Active Lifestyle Range with Renshaw

Press Release: 100% Launches Fall Eyewear San Diego, CA (September 24, 2019) – The Racetrap sport performance and the Renshaw Active Lifestyle sunglasses join 100%’s extensive line of elite eyewear, complementing results-driven frames and lenses developed in conjunction with famed 3x Road World Champion Peter Sagan for your time on and off the bike. Welcome to the […]

Alchemy Bicycles Introduces Mixed Wheel Model nine7five

July 19, 2019 -Denver, Colorado —  Alchemy Bicycles introduces today one of the first production mixed-wheel full-suspension bikes, the Alchemynine7five.“ Racers have been winning World Cups and Enduro World Series event on mixed wheel-size bikes, so there is no doubt there are performance advantages,” says Alchemy engineer Matt Maczuzak. “And it’s not just the quicker […]

All-new second generation Santa Cruz Hightower

If ever a bike resembled your most cherished mixtape compilation, the Hightower is it.  Featuring the Santa Cruz lower-link mounted shock design, updated, adjustable geometry, this “Engineering Best Of…” assembles some of Santa Cruz’s biggest design pleasers into one belter of a road-trip companion.The Hightower has been a does-it-all-well trail bike since its inception. More […]

SHIMANO DEORE XT M8100 Debuts with Shimano’s marquee mountain bike component technologies and trail-specific focus

OSAKA, Japan (May 31, 2019) – Employing the latest technologies and performance from Shimano’s flagship XTR M9100 mountain bike components, the new Shimano DEORE XT M8100 series features Shimano’s 12-speed versatility while offering superior shifting and braking systems specifically tuned for trail riders. New Shimano DEORE XT delivers unrivaled component customization and Shimano’s widest range […]

Throwback Thursday: The Bikes of 1989

In going through some back issues we found a buyer’s guide to the bikes of 1989. It’s easy to see how much mountain bikes have changed in the last 30 years. Notice for one thing the lack of front suspension, much less rear suspension. The first Rock Shox forks wouldn’t hit the market until later […]

First Ride: All-New RIP 9 RDO

Niner, founded in 2005, established their brand around building bikes with big wheels long before it was even cool to do so. One could argue that Niner’s passion and commitment to the larger wheel size helped paved the way for the growing popularity of 29er’s today. The RIP 9 was introduced to Niner’s fleet in […]

Aaron Gwin Announces That He’s Moving to Intense Cycles

We had been hearing about this for weeks, maybe even months. We had even questioned Aaron Gwin himself about the matter. He had told us he couldn’t reveal any information about his plans for 2019 until the end of January or he would stop receiving money from YT, who had been his sponsor for the […]