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Press Releases

AARON GWIN: GOING FOR SIX

“I was very motivated going into that first race… and I feel the same way after. I just want to keep improving every weekend” – Aaron Gwin Going for Six, Episode 2:  LINK HERE: When we think about our favorite DH racers we typically don’t get to see the real heart and courage that goes on, […]

TIFOSI OPTICS CELEBRATES EARTH WEEK WITH THE ARBOR DAY FOUNDATION

PRESS RELEASE Watkinsville, GA (April 16, 2022) — Tifosi Optics, a leading sport and lifestyle sunglasses brand, has partnered with the Arbor Day Foundation during Earth Week (April 16-22) to plant one tree for every sunglass purchase made on TifosiOptics.com. As a brand that designs and manufactures superior optics, Tifosi recognizes clean air as an […]

NINO AND REBECCA MAKE HISTORY AT THE BRAZIL WORLD CUP RACE

Thousands of spectators came out to watch the World Cup race action in Petropolis, Brazil, this past weekend. With the dawning of the 33rd season of World Cup cross-country racing, the jungle in Petrópolis, Brazil was buzzing with excitement – both from the jubilant spectators lining the course and riders eager to establish their position […]

CRANKBROTHERS DREAM BIKE GIVEAWAY

Press Release: Crankbrothers is absolutely thrilled to announce a partnership with the Crisis Text Line in an effort to bring more awareness to the mental health issues that affect millions of people globally. To help raise as much money as possible for the Crisis Text Line we have collaborated with Forbidden Bicycle Co, Fizik, Continental, […]

WIN A CUSTOM SEVEN

PRESS RELEASE: Win a custom Seven! What? Seven Cycles has partnered with Team USA mountain bike racer Kelly Catale,  and you could be the beneficiary. By supporting Kelly’s 2022 Race Campaign with a $100 investment, you will be entered into our drawing for a free Seven bike model of your choice matched with Kelly’s favorite custom […]

NEW FACTOR MOUNTAIN BIKES

FACTOR Bicycles is a premium performance bike brand that has now launched ‘LANDO’ – its first-ever mountain bike range, making its race debut at Cape Epic.

ORBEA INTRODUCES NEW HARDTAIL

In addition to the lifetime frame warranty, the bike features quality components like hydraulic disc brakes throughout the range, internal cable routing and carefully selected forks.

ROSSIGNOL INTRODUCES NEW RANGE OF HERETIC MOUNTAIN BIKES

“The bike is offered in three different component packages, at three different price levels. These new bikes will be available directly through Rossignol.com. The main range is built upon three platforms: a 160mm Enduro, 140mm Trail and 145mm e-bike, which then encompass a dozen different models by spec. In addition, Rossignol will have 3 kid’s bikes, two are 24- and 20- inch full suspension bikes, as well as a kick bike for the littlest shredder.”

EMINENT CYCLES ADDS A NEW BIKE TO THEIR LINEUP

Eminent’s first bike design has been reincarnated as an Enduro trail killer, with a high pivot AFS suspension design and all-new updated geometry. This full-carbon frame rolls on 29” wheels and will be available in a variety of build configurations.

LEARN FROM ONE OF THE MASTERS: SCOTT MARKEWITZ PHOTOGRAPHY WORKSHOP

Participants will learn through hands-on experience by photographing professional mountain bikers and having one-on-one interaction with Scott how to set up and create great outdoor action and lifestyle images, while experiencing the world-class trails and beautiful scenery that Salt Lake City and the surrounding area have to offer. 

NEW BIKE HELMET: GIRO MERIT

MOUNTAIN BIKE HELMET: GIRO MERIT All-new today, Giro has announced their latest mountain bike helmet called – Merit Spherical. This is a high-performance trail riding helmet built for a rider that is taking on fast, flowy trail riding and hard pedaling. Merit Spherical is built around Giro’s socket Spherical Technology™ powered by Mips® and features […]

FIRST LOOK: NEW RESERVE WHEELSETS

NEW CARBON MOUNTAIN BIKE WHEELS It is astonishing but amazing what trail mountain bikes are designed to tackle. There can be pretty robust and need to be able to handle a mix of anything that can be thrown at them. From cruising mellow singletrack to crushing boulder-strewn steeps, they deliver a do-everything performance that inspires […]

CRANKWORX ANNOUNCES ITS 2022 WORLD TOUR

Crankworx has announced its 2022 World Tour, and it’s back with a vengeance and breaking new ground. On the calendar, a four-stop schedule including the return of the iconic Whistler festival after a two-year hiatus, and the addition of a new World Tour stop.

USA ANNOUNCES NATIONAL DOWNHILL CALENDAR FOR 2022

USA Cycling announced on Thursday the dates and locations for the 2022 National Downhill Series. The NDHS, formally known as the Pro Gravity Tour (Pro GRT), saw great success in 2021, despite several races canceling due to outside factors, including COVID.

FIRST LOOK: FULCRUM RED ZONE CROSS COUNTRY WHEELS

(Press Release) Reactivity and strength are the key words of Fulcrum’s return to the MTB arena. These two concepts have guided the development of the new Red Zone Carbon, a wheel that can handle challenging off-road terrain for demanding riders. Red Zone Carbon is the result of a long research and development process involving all […]

FIRST LOOK: RAPHA KNEE PADS WITH ACTIVE POLYMER TECHNOLOGY

(press release) Rapha enters the protection space with a super lightweight, highly pedal-friendly, trail-oriented knee pad with Level 2, Type B protection  – the highest certified level of protection found in any pair of lightweight knee pads on the market. Rapha’s new pads fit knees like a glove as a result of their industry-leading experience […]