REED BOGGS JOINS ENDURA FOR 2022
American freerider joins Scottish apparel and protection brand
Reed then served another year of his Rampage apprenticeship by being part of the dig crew again in 2016, before qualifying to ride in 2017, but unfortunately, injury forced him out before the start. Solid progression through 2018 was followed by a 2019 season that saw Reed leap forwards; winning Proving Grounds before throwing down a superb run at Rampage to earn 11th place.
With the 2020 event canceled and the 2021 event running with limited numbers due to Covid-19, Reed stepped up late in the day as an alternate. Taking advantage of his dark horse status, Reed stormed a scoring run that oozed class and took on the iconic Goblin Drop on the way to an outstanding 3rd place finish.
All lines lead to Red Bull Rampage for Reed and he’ll be building up to the 2022 event with appearances at Johny Salido’s Freeride Fiesta, Proving Grounds, select Crankworx events, and even time spent coaching youth riders at Highland Mountain Bike Park.
Endura’s interview with Reed Boggs:
Endura: What was your first memory of riding a bike?
I was 3 years old, my dad gave me a big push and I took off right away! I remember doing a big circle and as I approached my dad again, I tried to show off and fake a crash! Haha! I remember him shouting “NICE!!”
Endura: Your favorite place and your favorite people to ride with – where are you going and whom with?
I would go to New Zealand and ride Gorge Road dirt jumps. They are the most beautiful jumps in the world!! I would ask Kris Kyle to come and show me up on the jumps!
Endura: What’s the coolest thing you’ve done on a bike?
Competing in a race down 1000 steps in China. No joke. It was the craziest race ever! Haha!
Endura: Do you have any pre-run rituals?
Visualize the run, take 5 deep breathes, and scream “Let’s get it!” before dropping in.
Endura: If you only had one bike for the rest of your life, what would it be?
Yeti E-160E. eBikes are the future!!
Endura: Stop and search…what’s stashed in your pockets?
Always a Clif bar & an iPhone to stack clips for Instagram!! Haha!
Endura: Matchy matchy or mix it up? Do you think carefully about your outfit before you head out or grab whatever’s clean?
Always making sure my goggles match my shoes!! Look good, ride good!
The Endura brand, established in 1993, has been synonymous with inventive, bulletproof kit that relishes the stresses that any kind of biking subjects it to. From Mountain to Road, Urban Commute to Triathlon they are #AllTribesOneClan, with a philosophy of Renegade Progress which defies convention and embraces the radical to create game-changing products. From the first protos made on a kitchen table in Edinburgh, Endura has evolved into an admired global brand with a rack of game-changing and award-winning products.
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