Sombrio Launches Freeride Scholarship in Partnership with IMBA Canada

North Vancouver, B.C. April 3, 2018 – Sombrio, a brand of Dorel Industries Inc. (TSX: DII.B, DII.A), today launched the Sombrio Freeride Scholarship in partnership with IMBA Canada. One young rider, who embodies the spirit of freeride, will be awarded a free ride to a week-long summer bike camp in Whistler, B.C.

“IMBA Canada is excited to partner with Sombrio to deliver the Sombrio Freeride Scholarship,” said AJ Strawson, Executive Director, IMBA Canada. “This scholarship will help build the next generation of riders and storytellers. Investing in our youth is critical to our longstanding mission of strengthening the mountain biking community.”

The inaugural Sombrio Freeride Scholarship comes in lock step with the brand’s 20th anniversary. “Sombrio was born out of freeride. It’s about having fun, being creative, and pushing the limits on two wheels,” said Dennis Kim, Director of Product and Marketing for Sombrio. “We want to see the sport and our passion for it grow, and growth starts with an investment in our groms.”

ABOUT THE SCHOLARSHIP

IMBA’s Sombrio Freeride Scholarship will be open to Canadian athletes between the ages of 13 and 18 and includes;

  • Tuition for a week-long summer bike camp in Whistler, BC with professional coaching
  • Supervised accommodation
  • Return transportation from anywhere in Canada
  • Week-long high-performance mountain bike rental

 

Applying is easy. In 300 words or less, athletes will be asked to describe what freeride means to them and why they deserve the scholarship. Then, they will be asked to submit, via Instagram, a creative visual bringing their interpretation to life, tagging @SombrioCartel and @imbacanada and using the hashtag #SendMeToBikeCamp.

 

SUPPORT THE SCHOLARSHIP FUND WITH THE SPECIAL EDITION COLLECTION

Sombrio has also launched a special edition collection of men’s and women’s jerseys and tees in support of the scholarship. While this year’s scholarship has been fully funded by Sombrio, a portion of proceeds from the 2018 Canadian sales of the collection will go towards funding the scholarship in 2019*. Titled Second Decade, the collection celebrates 20 years of life on two wheels, highlighting Sombrio’s deep roots on Vancouver’s North Shore.

(Left to right) Men’s Second Decade Chaos Jersey, Men’s Second Decade Tee, Women’s Second Decade Alder Jersey, Women’s Second Decade Tee.

Applications for the 2018 Sombrio Freeride Scholarship will be open from March 29, 2018 to May 29, 2018. For more information, visit www.sombriocartel.com or www.imbacanada.com. Visit Canadian Sombrio Cartel dealers or www.sombriocartel.com to shop the Second Decade collection and support the Sombrio Freeride Scholarship.

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