SPECIALIZED WILL BEGIN TO OFFER CONSUMER-DIRECT BICYCLE SALES NEXT WEEK
Buyers will still be able to buy Specialized bicycles in bike shops
Bicycle Retailer and Industry News (BRAIN) has reported that Specialized will start offering direct-to-consumer bike sales beginning next week. Here’s what BRAIN reported:
“Specialized Bicycle Components will begin direct online sales of bikes to U.S. consumers next week, adding a ‘Rider Direct’ option for the purchase of non-electric bikes from its website.
“The company held Zoom calls with retailers on Thursday to go over the details, after sharing the plan with key retailers earlier this week.
“Starting next week consumers who want to buy a Specialized bike can opt to pick up the bike at a nearby store; have a nearby store deliver an assembled bike to their home with ‘white glove, concierge’ service; or have a mostly-assembled bike delivered directly to their home with no dealer involvement.”
In recent months, Trek has been buying up more and more bike shops in the U.S., apparently in an effort to increase their market share in the country.
It’s been reported that a number of the shops that Trek has purchased had been Specialized dealers previously. It appears that Trek has been trying to increase its market share in the U.S. by increasing the availability of Trek bikes. The option of consumer-direct purchasing of Specialized bikes will likely make it even easier for buyers to purchase Specialized bikes in the year ahead, so the move by Specialized could help them gain back the market share lost to Trek.