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New Product Discoveries

SWEET PROTECTION DISSENTER HELMET It is pretty sweet, actually Sweet Protection is a company based out of Norway that specializes in protection and clothing. Sweet offers everything from Merino wool jerseys to helmets to keep riders kitted up in style. The Dissenter is Sweet’s lower-end helmet with MIPS protection and a one-piece polycarbonate shell with in-mold […]

VIDEO: Atomik launches new carbon wheels and component

Wowzers! Rowan Sorrell really hits the roughness with speed. Atomik has unveiled a line of all-mountain/enduro and trail specific carbon rims and handlebars in a variety of sizes. Rims will be available in 27.5 and 29-inch versions as Atomik Carbon’s proprietary Mod-Hook design, engineered for all-mountain riders and enduro racers, and as a hookless design […]