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VIDEO: Atomik launches new carbon wheels and component

Wowzers! Rowan Sorrell really hits the roughness with speed. Atomik has unveiled a line of all-mountain/enduro and trail specific carbon rims and handlebars in a variety of sizes. Rims will be available in 27.5 and 29-inch versions as Atomik Carbon’s proprietary Mod-Hook design, engineered for all-mountain riders and enduro racers, and as a hookless design […]

Santa Cruz’s Component Line

Santa Cruz is known for building a very refined bike, that is strong and lightweight, and is most of all, fun to ride.  Now the northern California company is stepping into the component game, with new high performance handlebars and grips. ___________________________________________________________________________________________________________________ courtesy of   The all new Santa Cruz carbon handlebars are designed and […]