Video. Video. Video. Whether it be on your handheld, desktop, or home big screen, as we all know, there is no shortage of video content to watch these days, some of it good, some of it not so good. When it comes to mountain bike videos, in particular, we’ve seen enough through the years to get a sense of what works and what doesn’t.
When we first saw the latest video from Specialized touting their new Kenevo SL e-MTB, we have to say we were a bit dumbfounded. Although we’re not sure about the trail conservation message (or lack there of) that some people read into the video, we do get that it was a send-off of some old Japanese Godzilla movie. And, we get that the new bike boasts some big improvements and has impressive power and range numbers. But?!
So while the video is unique, and was no doubt expensive to make, we still couldn’t help but ask ourselves afterwards – what exactly did we just watch?!
MOUNTAIN BIKE ACTION MAGAZINE