YAMAHA BICYCLES JOINS YAMAHA OUTDOOR ACCESS INITIATIVE FUNDING TRAIL PROJECTS

(YAMAHA BICYCLES PRESS RELEASE)

Yamaha Bicycles is joining the Yamaha Outdoor Access Initiative (OAI) creating opportunities for mountain bike and cycling clubs, land managers, and stewardship groups to leverage Yamaha grants to fund trail and riding area access projects.

“The Yamaha Outdoor Access Initiative is an inclusive program supporting like-minded nonprofit groups working at the community level on land access projects, and now it is a direct resource for cyclists and the cycling community,” said Drew Engelmann, National Sales and Marketing Manager at Yamaha Power Assist Bicycles. “By joining the Outdoor Access Initiative, Yamaha Bicycles will have another powerful resource to support our stewardship efforts for e-bike and cycling communities.”

 

 

The Yamaha Outdoor Access Initiative has been the powersports industry leader in delivering resources to support those on the front lines in protecting and creating access to land for motorized and outdoor recreation for the past 15 years. With more than $6 million in grants invested over 470 projects across the country, the award-winning program is unmatched in its longstanding efforts to promote safe, responsible recreation and ensure open and sustainable access to public land for outdoor enthusiasts. Yamaha grants have funded trail building projects, staging areas, bridges over fish-bearing streams, and much more. Notably, just this year, Yamaha granted $100,000 to All Kids Bike to help teach kids how to ride bicycles in kindergarten PE class.

 

While Yamaha has been in the e-bike market for three decades selling more than 5.5 million e-bikes worldwide, the Yamaha Bicycles brand was first introduced to the United States in 2017. Since then, Yamaha Bicycles has established partnerships with industry organizations like People for Bikes, the Bicycle Product Suppliers Association, and Call2Recycle e-bike recycling program. Moving forward, as part of the Yamaha Outdoor Access Initiative, Yamaha Bicycles can have more direct impact on the ground by funding grass roots organizations doing work on trails and other riding areas.

 

 

“This combined effort between Yamaha Motorsports and Yamaha Bicycles working together under the same initiative to support safe, responsible use and open, sustainable access to public lands and trails is a major step forward for outdoor recreation. No other brand crosses over these various user groups – and no other brand is investing in the future of our sports like Yamaha,” said Rob Trester, Manager of Yamaha’s Smart Power Vehicle Division and the Yamaha Power Assist Bicycle group in the U.S.

Yamaha is always looking for good projects to fund. Visit www.yamahaoai.com to learn how to apply for a grant.