Intense Factory Racing Announces New Title Partnership
Press Release
Intense mountain bikes have been regarded by the staff of Mountain Bike Action as some of the best mountain bikes in the world for more than 30 years. Today (Friday, March 14th), they sent us the following announcement about a major change in their Intense Factory Team. They’ve changed the name of the team to “AXESS Intense Factory Racing.” What’s more, they’re now looking for individuals (maybe even you) to help them fund the team in order to receive special benefits from the company. Here’s what they told us today in their press release:
If you caught the UCI World Series Teams announcement last week, you might have noticed a big change—the legendary Intense Factory Racing (IFR) team is now called AXESS Intense Factory Racing. This is a major shift for such a well-known team, and many of you are probably wondering, “Who is AXESS, and what do they offer?”
IFR has finally shared more details, and here’s the lowdown: Intense Factory Racing is teaming up with AXESS UNLTD for the 2025 season to create AXESS Intense Factory Racing. This partnership is all about delivering you exclusive “insider” access. Think of it like a backstage pass to everything that goes into a World Series team—and even getting PRO-level discounts on IFR’s sponsor brands.
IFR has always been about pushing boundaries and creativity, usually with their bikes. Now, they’re applying that same energy to how they engage with fans, and this partnership is all about offering more to the people who support the team. It’s a chance to get involved and connect with the team in ways we’ve never seen before.
Here’s what AXESS IFR’s Joe Breeden had to say:
“I’m stoked to open a limited number of exclusive opportunities to become a member of the team. Together, we can help each other reach higher levels, promote our sport, and enjoy bikes more than ever. Our sport has such an enthusiastic, passionate, and supportive community, and I’m excited to welcome new members and build new relationships.”
Jeff Steber, founder of Intense Cycles added:
“We’re excited to welcome AXESS UNLTD as our title partner. Their innovative approach to fan engagement aligns perfectly with our vision for the future of Intense Factory Racing. This partnership will allow us to share our passion and expertise with a wider audience, fostering a stronger connection with our fans”
The team has recently accepted their invitation to become an official UCI ‘World Series’ team, and are focused on the UCI DHI MTB World Cup series, Red Bull Hardline & Urban DH races, amongst other exciting events across the globe.
About AXESS UNLTD:
It’s a unique take on a subscriber platform – where in exchange for a small monthly fee members can gain unprecedented access to their favorite MTB teams & athletes. The majority of the subscription fee goes to the team and/or rider you support. AXESS are initially launching with IFR as their first partnered team. Memberships are available to individuals of all skill levels, although in limited availability.
[MBA checked the price to sign up. It looks to us like AXESS gives the price in British pounds to join their plan. Unless we’re mistaken, the charged fee comes out to $12.92 a month for a minimum of six months membership. A year-long membership costs the equivalent of $128.07 in British pounds. Membership does offer a lot of interesting benefits, including large discounts on a lot of products. Check it out if you might be interested.]
Contact:
AXESS Intense Factory Racing – [email protected] / IG: https://www.instagram.com/intensefactoryracing/
AXESS UNLTD – [email protected] / IG: https://www.instagram.com/axessunltd/
For more information visit www.axessunltd.com
