Yeti Cycles Releases Limted Edition 40th Anniversary ASR

(YETI CYCLES PRESS RELEASE)

A Long Lineage

Fifteen years ago, we created the first ever ‘Anniversary’ bike to celebrate the heritage of our brand. And since, it’s become a tradition that we celebrate our big birthdays with a bike that enshrines a period of our history with one of our current models. Each model is carefully considered and curated as we work to honor our past with a modern interpretation. This 40th anniversary ASR is a bike inspired by the history of Yeti Cycles, but more importantly the people who shaped the sport and our beloved brand.

Legends Live Forever

Sometimes, a group of freaks and racers find themselves right at the center of it all—at the beginning of a special time when mountain bike racing was taking shape and rapidly exploding. Before the iconic Turquoise and Yellow became the face of Yeti, Turquoise and Gray adorned the bikes of Jimmy Deaton, Juli Furtado, Missy Giove, Ranjeet Grewal, and many others. It was a chaotic and exciting time for the sport, but one that would birth multiple champions and cement Yeti in the pantheon of mountain bike history as one of the longest running race teams. We honor the riders, racers and gear of the early 90’s with our 40th Anniversary ASR.

Forty years in the making, the ASR Anniversary Edition is here. A tribute to Yeti’s formative years in the early ‘90s, we’ve blended a forgotten historic Yeti livery with unmistakable craftsmanship. Shaped by a wild era when a crew of misfits set the sport ablaze — this is the legend, reborn.

Trail Ready

Shortly after launching the ASR we had a familiar thought: “What if we put a longer fork on this?” Well, here we are again, the 40th Anniversary ASR is born. With 10mm more travel up front, the head angle gets a bit slacker. Finished with a FOX Float SL, Motive brakes, and Maxxis Forekaster tires, this ASR will be begging for more. Dare it. It’s ready.

Violet Primer

Aside from a suspension fork, 24-speeds and bar-ends, nothing was more rad than having your bike tricked out with matching 3D Violet anodized parts. Many shades of anodizing ruled the roost in the 90’s, but it all started with 3D Violet.

Super Ltd.

To make them extra special, we made only 200 of these highly curated bikes. Each frame is individually numbered on the Special Projects badge and hand-assembled at our Golden, Colorado factory.

Turq Fox Factory

This 40th Anniversary ASR is brought to life with a new benchmark in lightweight, trail-ready performance, the new FOX 34 SL — painted to match with custom silver hardware on both the front and rear suspension.

Still The King

Few brands have been with Yeti since the beginning. A Chris King headset, bottom bracket and seat collar keep things moving smooth and tight, while giving a stylish nod to the glory days.

Custom SRAM

Tasteful hits of 3D Violet adorn the one-of-a-kind SRAM XX drivetrain, while the new silver Motive brakes add a vintage flair.

Hopped Up

All the little details add up to perfection. Suspension hardware is custom anodized in 3D Violet, while the SL rocker link, custom-engraved Bike Yoke Barkeeper stem, and DT Swiss Revolite® spokes are high polished to show off the lust-worthy details.

Get A Grip On Speed

This iconic collaboration between ODI and Yeti Cycles has been brought back to life from the original molds. These ODI Speed Grips are raced, just as they were by the legends of the 90s. “Tested and Perfected by some of the Fastest Racers on the planet.”

Custom Rubber

The Maxxis Forekaster 2.4 tires with custom Turquoise hotpatches bring the perfect balance and traction, the ideal pairing for the Anniversary ASR.

Highlights

• 130mm Fork Travel
• 29” Wheel size
• 66.1° Head Tube Angle
• T-Series Wireless Frame
• Custom 40th Anniversary paint scheme
• Special Projects Limited Edition numbered frames “X/200”
• 28-36t Max (38t MD-XL) chainring compatibility
• 2 main frame water bottles
• Custom FOX Factory 34 SL GripX 130mm
• Custom DT Swiss XMC1200 wheelset
• Custom SRAM XX components
• Custom Chris King components
• Custom Maxxis Forekaster 2.4 EXO tires
• Custom ODI Yeti Speed Grips
• SRAM Motive Ultimate 4p brakes
• FOX Factory Transfer NEO dropper post
• MSRP: $13,900

This new 40th anniversary is limited to 200 units. For more informatio, please visit https://yeticycles.com/en-us

And be sure to check out our long term review of this MBA Editor’s Choice winning bike here: https://mbaction.com/yeti-cycles-asr-cross-country-mountain-bike-long-term-review/