New Date, New Venue, and New Competitions are just the Beginning for the 2023 Bentonville Bike Fest p/B Mobil 1 


Bentonville, Arkansas – December 7 Bentonville Bike Fest presented by Mobil1 returns for its third year with several exciting changes, the first being an earlier date, May 25 through 28, 2023. The earlier date is one of several updates for the Bike Fest including a new venue, more competitions, and additional activities. These features will add to festival staples that include free admission, free demo bikes, hundreds of vendors, non-stop entertainment, and access to legendary Northwest Arkansas riding. 

New Venue:  Located adjacent to the popular Coler MTB preserve, the Bentonville Bike Fest presented by Mobil1 central venue will be hosted at “Old Applegate,” the former home of the historical Applegate Arts & Crafts fair. These historic fairgrounds are ideal for the Bike Fest offering easy access to some of the best riding in the region, yet only minutes by bike from downtown. A new venue and expo floor plan mean new opportunities for brands to exhibit, sponsor, and demo. 

New Competitions:  New among our diverse collection of events celebrating the bike culture of Bentonville, will be the North American debut of the 2023 Mountain Bike Eliminator Pan American series, powered by City Mountainbike. Mountain Bike Eliminator, or XCE, is a relatively new XC mountain bike race format in which four riders compete against each other over a very short course. In each heat, the two fastest riders get to the next round, while the two slower riders are eliminated from the race. 

Other festival favorites continue in 2023, including; 

– UCI Trials C1 competition 

– Enduro and Kids enduro 

– Kids events 

– Gravel event 

– UCI C1 BMX flatland event 

– Workshops by pros like Kyle Strait, Rachel Strait, Anneke Beerten, and Carson Storch 

“I’m super excited to bring the Bike Fest to Bentonville for the 3rd time in a row. Moving the date to Memorial Weekend will not only guarantee cooler weather but also give the opportunity to our festival goers to travel from all over the country and spend a long weekend in Bentonville, ride bikes, and enjoy this amazing town. We are also super excited to get the most out of our new venue which is adjacent to the amazing Coler MTB preserve so you can literally freewheel to the trails. We are here to celebrate bikes and give everyone an unforgettable time!” commented festival Founder Kenny Belaey. 

New Date: Cooler temperatures and new opportunities roll in with the Bentonville Bike Fest moving to the Memorial Day weekend. With regional average high temps in the upper seventies with cool comfortable nights, the riding in Northwest Arkansas is at its best. With more than 14 hours of daylight, you’ll get plenty of miles in. And as always, entrance for attendees is free and bike demos are complimentary. 

About the Bentonville Bike Fest:  Founded by nine-time UCI World Trials Champion Kenny Belaey, the Bentonville Bike Fest is now in its 3rd year. Born from the fledgling female-focused Women Shred event in 2019, the Bike Fest came into its own after a year’s delay due to the Covid pandemic. 

About Kenny Belaey:  Belgian trials rider Kenny Belaey, who makes Bentonville, Arkansas, his US home base, is a nine-time World Champion and four-time European Champion in Trials. Kenny performs globally with his Red Bull Pedal to the Medal show. Belaey gained notoriety in North America through his championships and NBA halftime shows. 

For more information and media inquiries about The Bentonville Bike Festival or this release contact: 

Christopher Zigmont 

+1 (978) 239-2370 

[email protected] 

For expo and sponsorship inquiries, contact; 

Jessy Heard 

[email protected] 

For general information and interviews about Kenny Belaey, contact: 

Kenny Belaey 

[email protected] 



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