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SRAM

(Press Release) RockShox Launches New Colorway, Deluxe Shock, Flight Attendant Features and More

Explore the Latest Innovations in RockShox's High-Performance Suspension and Pedals for DH, Enduro, and Aggressive Riding.

Apr 8, 2025

Red embodies the speed, power, and intensity of racing, making a red fork an unmistakable presence. Since 1989, red has been a defining color in RockShox’s catalog, from our iconic logo to countless World Championship wins on BoXXer.
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SRAM Unveils Mechanical Transmission Drivetrains

Transmission technology makes its way to the mechanical world

Mar 26, 2025

Both models feature robust designs, simplified installation procedures, and rebuildable components to ensure durability and ease of maintenance for mountain bike and eMTB riders.
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VIDEO: ‘HERE. THERE. EVERYWHERE.’ – MIRANDA MILLER DISCOVERS JESMOND PEAK BC

Sep 4, 2024

On one side, the breathtaking peaks of the Chilcotin mountain range loom on the horizon, and to the other, rolling Cariboo plateau stretches long into the province interior.
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VIDEO: ‘IN THE KNOW’ WITH JESSE MELAMED

Watch Jesse turn his local trails in the Sea To Sky region of Western Canada into his private training ground

Jul 17, 2024

Jesse Melamed now bases out of Squamish, but his knowledge of trails around the Sea To Sky region of Western Canada is deep.
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SRAM RELEASES S-1000 EAGLE TRAMSMISSION AND STEALTH DB8 BRAKES

A more affordable Eagle Transmission drivetrain from SRAM but it's only available as OEM spec

Jul 2, 2024

Now with the introduction of new T-Type components to the Eagle Transmission Ecosystem, it delivers the dream to even more riders.
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SRAM LAUNCHES EAGLE POWERTRAIN RANGE EXTENDER

Sram's range extender for Powertrain ebike drive units let you ride further and faster

Jun 5, 2024

Compatible with both compact and full-size main batteries, the Eagle Powertrain Range Extender is the perfect solution for additional 250Wh and up to 40% more riding time.
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VIDEO: ‘IN THE KNOW’ WITH BRANDON SEMENUK

Wild Utah riding by one of freeride's greats.

Mar 13, 2024

Always seeking a new edge, a new way to express himself, Brandon has relied on Utah as a partner in this journey, and the results always left us wondering what more there is to find out there in the mesas.
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FIRST RIDE IMPRESSIONS: SRAM’S ALL NEW MAVEN BRAKES

The SRAM brake we've all been waiting for?

Feb 22, 2024

The Mavens certainly seem to check all the boxes.
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BRINGING THE POWER – SRAM’S NEW EAGLE POWERTRAIN

SRAM dives into the world of E-bike drive units

Sep 28, 2023

Designed to be a seamless, holistic, and simple E-bike system, the Powertrain fully integrates with the Eagle Transmission drivetrain systems and enables multiple points of personalization through the AXS app.
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TEN SECRETS TO RIDING FASTER WITH TODD WELLS

You learn a lot in 20 years of pro racing

Jul 12, 2023

I made a lot of mistakes over those seasons and learned a few things along the way.
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FIRST RIDE: SRAM’S ALL NEW GX TRANSMISSION – TOUGH AND AFFORDABLE

SRAM brings their newest technology into affordability with their new GX Transmission and Bronze Stealth brakes.

Jul 11, 2023

A few months ago SRAM invited us out to test out their new GX Transmission line in the hills of Santa Cruz, California.
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SRAM EAGLE TRANSMISSION DRIVETRAIN REVIEW – SETTING THE BAR FOR SHIFTING PERFORMANCE

Smooth under pressure

Jul 7, 2023

Months of testing with more than one drivetrain revealed no issues or weak links, however, we got off to a rough start with our Transmission drivetrain and for a surprising reason.
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VIDEO: BEN HILDRED TACKLES DOUBLE EVEREST

Completing 58,808 feet and 172.5 miles in 33 hours of riding time

Jun 8, 2023

Rough singletrack and no sleep is the winning recipe for an ascent into madness, but for him, it’s just another ride.
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FIRST RIDE IMPRESSIONS: SRAM EAGLE TRANSMISSION & STEALTH BRAKES

SRAM doubles down on its brake and drivetrain technology

Mar 22, 2023

After a few sneak peeks with its sponsored team racers and industry hints with the “future-proofed” UHD derailleur hanger designs, SRAM has officially introduced its Eagle Transmission drivetrain and Stealth brakes.
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SRAM FLIGHT ATTENDANT REVIEW – FIRST CLASS ELECTRONIC SUSPENSION OR TURBULENT RIDE?

It's great when it works.

Jan 30, 2023

Sensors on board your fork, rear shock, and crankset work in unison to detect bumps, the bike’s pitch and pedal strokes.
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SRAM EXPANDS FLIGHT ATTENDANT AVAILABILITY WITH UPGRADE KITS

Upgrade for select models

Dec 6, 2022

After a launch that only included availability as original equipment on select builds, SRAM is expanding its Flight Attendand suspension offering with upgrade kits.
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WRITER’S RIDES: CUSTOM ROCKY MOUNTAIN GROWLER HARDTAIL BUILD

Bigger but lighter

May 20, 2022

A custom build that fits the bill as a capable package for most riders’ experience levels and those who want to push a hardtail like an enduro bike.
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WRITER’S RIDES: EDITOR’S DREAM TREK FARLEY BUILD

The one that didn’t get away

Apr 29, 2022

While many bikes have come and gone in recent years, one has stood the test of time for me—my 2016 Trek Farley 9.8 fat bike.
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SRAM ACQUIRES HAMMERHEAD

Hammerhead, maker of the Karoo 2 cycling computer is purchased by SRAM

Jan 20, 2022

(Press Release) SRAM, one of the world’s leading bicycle component manufacturers, announced today the acquisition of Hammerhead, a leading cycling technology company and maker of the Karoo 2 cycling computer. Hammerhead will join SRAM’s…
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20 YEARS OF SCOTT-SRAM MTB RACING

What started in 2002 under the name Swisspower MTB Team has now been running for two decades. It's fair to say it's a mountain bike racing story full of success.

Dec 21, 2021

"In the team's 20 years of existence, we have never had a bad year. Year after year, we have been spoiled by the wins that the SCOTT-SRAM athletes brought home."
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New Bike Day for Nino Schurter

The 8x world champ is excited for even more efficiency

Jun 11, 2021

Here's the word from SCOTT on Nino's latest bike: Bike - SCOTT Spark RC The ALL-NEW Spark RC is the perfect blend of top-notch carbon engineering, never before seen levels of integration and just the right amount of secret sauce. We…
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All-New Electric Shifting: SRAM GX AXS Eagle

YOUR PARTNER FOR ALL RIDES, ALL THE TIME, ALL DAY

Apr 2, 2021

SRAM has proven the reliability of their AXS wireless shifting technology and continues to steal the hearts of us bike nerds. Now, SRAM has launched a more rugged option for the Eagle AXS family without having to choose the very…
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